Vice President of Health Economics and Market Access Strategy at Heartflow. Leading strategies to secure coding, coverage, and payment for innovative cardiovascular healthcare technologies.
Responsibilities
Develop and execute a comprehensive health economics and market access strategy across HeartFlow’s portfolio, driving cost-effectiveness analyses in collaboration with internal teams and external experts.
Lead market access initiatives in partnership with the SVP of Market Access & Reimbursement, securing coding, coverage, and payment for future products through engagement with physician specialty societies, CMS, USPSTF, AMA, and other key stakeholders.
Align market access insights with organizational priorities, ensuring internal and external stakeholders are informed and equipped to support payment advocacy and expansion into new OUS markets.
Design compelling communication tools that articulate the clinical and economic value of HeartFlow’s technologies, including refined economic models, HTA submissions, and payer-focused clinical dossiers.
Drive evidence generation strategies with government affairs and clinical teams, shaping materials that strengthen HeartFlow’s value proposition with policymakers and regulatory bodies.
Engage senior leaders, payers, and providers in both public and private sectors to secure coverage, establish reimbursement pathways, and negotiate payer contracts for Heartflow’s products and services.
Foster payer partnerships post-coverage to support provider education, explore alternative payment models, and accelerate technology adoption.
Anticipate market trends and cultivate team capabilities to drive innovative, proactive market access strategies.
Act as a subject matter expert, educating cross-functional teams—including clinical, sales, marketing, and technology—on reimbursement and market access strategies that align with HeartFlow’s business objectives.
Requirements
Greater than 10 years of demonstrated success in health economics and reimbursement for medical devices, diagnostics, or pharmaceuticals, with strong connections to U.S. private and government payer organizations.
Minimum 7 years’ experience building, managing, and leading teams in Market Access, Payer Relations, and Health Economics required.
Bachelor’s degree required. Master’s preferred.
Exceptional communication skills with a proven track record of leading cross-functional teams to achieve successful coding, coverage, and payment for innovative healthcare technologies.
Deep understanding of reimbursement mechanisms across markets, with specific expertise in at-risk asymptomatic populations.
Significant experience in Health Economics & Reimbursement (HE&R) within the medical device sector.
Benefits
Bonuses
Equity
Job title
Vice President, Market Access Strategy, New Technology
AVP Product Control - Head of Valuations overseeing valuations at TD Securities. Ensuring accurate reporting, governance, and developing a high performing team for valuation processes.
Credit Risk VP overseeing the intake and prioritization of credit risk changes in financial services. Ensuring alignment with profitability objectives and regulatory expectations while driving operational excellence.
Managing loan documentation and processing for Citigroup while leading teams in complex loan operations. Responsible for project implementation and delivering high - quality results.
VP responsible for driving B2C go - to - market strategies in healthcare technology. Leading revenue growth, marketing initiatives, and cross - functional collaboration for the Individual segment.
AVP responsible for technical underwriting and account management of Middle Market construction programs. Seeking experienced candidates in casualty underwriting with established broker relationships.
VP Commercial leading sales and marketing strategies for Yara in Finland. Focused on sustainable growth and collaboration within the agricultural sector.
GVP, Professional Services managing post - sale delivery engine and leading a multifunctional team. Collaborating closely with executives to drive revenue and ensure optimal customer success.
Vice President of Logistics driving efficiency at Uline, a top North American freight shipper. Leading a corporate logistics team to enhance operations and carrier partnerships.
Drives fraud analytics and strategy initiatives for Synchrony Financial's credit products. Collaborates across functions to innovate and optimize fraud strategies impacting business success.
Vice President, Threat Management leading Fidelity’s comprehensive threat management program across various business units. Ensuring safety for associates and customers through effective management and strategic planning.