Vice President at Pariveda handling consulting strategies and client relations in Seattle. Leading technology solutions and mentoring teams to drive business growth and development.
About the role
- VP responsible for driving B2C go-to-market strategies in healthcare technology. Leading revenue growth, marketing initiatives, and cross-functional collaboration for the Individual segment.
Responsibilities
- Drive revenue growth, engagement, and marketing initiatives for the Individual segment through continuous optimization and new product offerings.
- Manage and oversee all B2C and ecommerce activities including the UpToDate storefront.
- Oversee the development and implementation of segment-specific go-to-market strategies including pricing by package, country and subsegment, channel management, sales team management, partnerships, spend allocation, subscriber experience and subscriber renewal programs.
- Contribute to the long-term product and technology vision for the Individual portfolio.
- Oversee product positioning and messaging within the segment.
- Support product strategy grounded in market insights, user data, innovative trends, and competitive analysis.
- Oversee eCommerce strategy and execution.
- Lead license compliance strategy, programs, and team.
- Analyze market trends and oversee research to identify opportunities and threats.
- Create and manage segment P&L, sales forecasts, and financial plans.
- Report on segment performance to senior leadership.
- Build, mentor, and inspire high performing teams to achieve segment objectives.
- Foster a culture of collaboration, innovation, accountability, and continuous improvement.
- Set performance goals and monitor key performance indicators (KPIs).
- Drive alignment across executive leadership, ensuring product priorities support the company’s strategic objectives and revenue goals while collaborating with cross-functional teams to ensure strategy alignment.
- Develop and maintain strong relationships with key stakeholders.
Requirements
- Minimum of 10 years leading a high-performing B2C team within healthcare technology.
- 10+ years of progressive experience in product, technology, or software leadership roles, with at least 5 years leading B2C digital products.
- Proven experience partnering with and influencing within healthcare technology.
- Must have in-depth knowledge of clinical decision support (CDS) products and aware of competition and market differentiators.
- Demonstrated success partnering with technology teams to scale consumer software or mobile applications to significant user bases.
- Strong understanding of modern product development and data driven decision making.
- Exceptional leadership skills with the ability to influence across all levels of an organization.
- Experience owning P&L or driving revenue outcomes for consumer products.
- Excellent communication, strategic thinking, and stakeholder management abilities.
- Experience in subscription-based businesses, marketplaces, digital media, ecommerce, or consumer apps.
- Background in high growth, agile environments (e.g., SaaS, startups, or tech forward companies).
- Deep understanding of the healthcare industry, including medical devices, healthcare regulations, and clinical environments and workflows.
- Comprehensive awareness of challenges faced by healthcare professionals, such as patient outcomes, compliance and cost pressures.
Benefits
- Medical, Dental, & Vision Plans
- 401(k)
- FSA/HSA
- Commuter Benefits
- Tuition Assistance Plan
- Vacation and Sick Time
- Paid Parental Leave
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