Hybrid 2nd VP – Life & Annuity Product Development

at Securian Financial

• Job title: 2nd VP – Life & Annuity Product Development
• Job type: Full Time
• Experience level: Lead
• Salary: $226,000 - $306,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Saint Paul, United States

About the role

• Insurance product leader defining and governing Life & Annuity product strategy to drive growth and profitability at Securian Financial. Leading the full product lifecycle with accountability for innovation and capital efficiency.

Responsibilities

• Define and lead the integrated Life and Annuity product strategy, determining where and how the organization competes across product lines and distribution channels.
• Develop and execute a multi-year product roadmap aligned with enterprise strategy, market opportunity, and capital objectives.
• Translate competitive intelligence, market trends, and advisor insights into differentiated product solutions that drive sustainable growth.
• Ensure the product portfolio remains competitive, innovative, and aligned with evolving customer and channel partner needs.
• Own pricing strategy and governance across the life and annuity portfolio.
• Provide final approval authority for new product pricing recommendations prior to regulatory filing.
• Ensure product designs meet profitability targets and align with capital objectives and enterprise risk appetite.
• Balance disciplined trade-offs between growth, margin, and risk to optimize long-term financial performance.
• Represent Securian with key industry and regulatory organizations (e.g., ACLI, NAIC, LL Global).
• Monitor emerging industry, regulatory, and economic developments and translate insights into proactive product and pricing strategies.
• Maintain senior relationships with key distribution partners to ensure product strategy aligns with market demand and advisor needs.
• Partner with leaders across the company; Distribution, Finance, ERM, Asset Management, Legal, Marketing, Operations, and Enterprise Technology to deliver product launches and enhancements.
• Establish governance, prioritization frameworks, and execution cadence for product initiatives.
• Drive consistent delivery of high-quality product launches and ongoing portfolio optimization.
• Lead and develop a high-performing team of actuarial and product development leaders.
• Build a strong pipeline of future actuarial and product leadership talent.
• Foster a culture of innovation, accountability, collaboration, and continuous improvement.

Requirements

• 12+ years of progressive leadership experience in insurance, financial services, or a related industry.
• Deep expertise in life insurance and annuity product development, pricing, and portfolio management.
• Demonstrated ability to translate market insights into innovative product strategies that drive profitable growth.
• Strong understanding of capital management, financial performance drivers, and enterprise risk considerations within insurance product design.
• Demonstrated ability to lead through influence in a complex, matrixed organization and align senior stakeholders.
• Exceptional strategic thinking, decision-making, and communication skills.
• Experience representing an organization with industry bodies, regulators, or major distribution partners.
• Proven ability to manage talent, develop high-performing teams and champion team culture.
• Proven ability to work in a matrix, shared services operating model.
• Preferred Qualifications: Fellow of the Society of Actuaries (FSA) or comparable actuarial designation.
• Experience leading both life insurance and annuity product portfolios.
• Prior executive leadership experience in a large insurance or financial services organization.

Benefits

• Paid time off: We want you to take time off for what matters most to you. Our PTO program provides flexibility for associates to take meaningful time away from work to relax, recharge and spend time doing what’s important to them. And Securian Financial rewards associates for their service by providing additional PTO the longer you stay at Securian.
• Leave programs: Securian’s flexible leave programs allow time off from work for parental leave, caregiver leave for family members, bereavement and military leave.
• Holidays: Securian provides nine company paid holidays.
• Company-funded pension plan and a 401(k) retirement plan: Share in the success of our company. Securian’s 401(k) company contribution is tied to our performance up to 10 percent of eligible earnings, with a target of 5 percent. The amount is based on company results compared to goals related to earnings, sales and service.
• Health insurance: From the first day of employment, associates and their eligible family members – including spouses, domestic partners and children – are eligible for medical, dental and vision coverage.
• Volunteer time: We know the importance of community. Through company-sponsored events, volunteer paid time off, a dollar-for-dollar matching gift program and more, we encourage you to support organizations important to you.
• Associate Resource Groups: Build connections, be yourself and develop meaningful relationships at work through associate-led ARGs. Dedicated groups focus on a variety of interests and affinities, including: Mental Wellness and Disability Pride at Securian Financial, Securian Young Professionals Network, Securian Multicultural Network, Securian Women and Allies Network, Servicemember Associate Resource Group.