Principal, Data Product Management role driving execution of the data and AI product roadmap for Equinix's Go - To - Market Organization. Engage with stakeholders to translate business needs into actionable product requirements.
About the role
- Senior Product Marketing Manager driving strategic product marketing for an AI-powered customer engagement platform. Collaborating with cross-functional teams to support growth and engagement initiatives.
Responsibilities
- Define positioning and go-to-market strategies for our partner ecosystem.
- Lead initiatives that generate new pipelines and support buyer engagement across the customer journey.
- Collaborate closely with Sales, Revenue Marketing, Partnerships, and Product teams.
- Develop and execute marketing strategies that drive net new pipeline and ARR across inbound, outbound, and partner channels.
- Define and launch GTM strategies for partner solutions and integrations.
- Create compelling positioning and messaging that highlights the value of our partner ecosystem.
- Conduct ongoing market and competitive research to identify trends, opportunities, and inform partner-focused strategies.
Requirements
- 5–7+ years in Product Marketing or Partner Marketing roles.
- Proven success driving go-to-market for SaaS integrations or ecosystems.
- Strong storytelling, positioning, and communication skills.
- Ability to work cross-functionally and influence across Product, Partnerships, and Sales.
- Data-driven approach to measuring marketing and enablement impact.
- Experience with B2B SaaS and API-driven integrations (Nice-to-Haves).
- Familiarity with enablement tools (Nice-to-Haves).
- Exposure to partner co-marketing or channel marketing (Nice-to-Haves).
- Content operations or content marketing background (Nice-to-Haves).
Benefits
- 🚀 Career growth with clear departmental tracks and support from your manager.
- 🌍 Hybrid working + 2 months per year to work abroad.
- 🧘 Mental health support with free sessions from on-demand psychologists (OpenUp).
- 📚 Learning budget + 2 extra days off to attend courses or conferences.
- 🌴 28 vacation days to rest, recharge, and travel
- 🚆 Travel reimbursement to our Utrecht HQ.
- 📶 Monthly internet & phone allowance to stay connected.
- 🗣️ Dutch courses for our international colleagues.
- 🍴 Daily warm lunches prepared by our workplace experience team when you’re at our beautiful Utrecht office.
- 🛫 Sabbatical: After two years, enjoy up to three months away (unpaid) to rest, recharge, or see the world.
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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