Senior Product Marketing Manager developing go-to-market strategies for Cloudflare's network security products. Collaborating with sales, product management, and marketing to drive customer acquisition.
Responsibilities
Develop and execute go-to-market strategies for Cloudflare Magic WAN, with ownership of Network as a Service and Coffee Shop Networking
Create compelling messaging and positioning that differentiates Cloudflare's products in the market
Develop content and collateral for marketing campaigns, including whitepapers, case studies, datasheets, and presentations
Be responsible and accountable for your product’s success
Collaborate with the demand generation team to create and execute campaigns that drive leads and pipeline
Deliver and activate sales enablement, product training, sales tools, and competitive intelligence
Be informed about the market dynamics and competitive activity
Identify opportunities for product differentiation and growth
Requirements
Bachelor's degree in marketing, business, or related field; MBA optional
5+ years of experience in product marketing, ideally in enterprise networking, SD-WAN, SASE or SSE
Solid background in networking topics such as: Campus, Branch, Data Center network architecture, TCP/IP, OSI stack, MPLS, routing, VLANs, public cloud/private cloud, internet exchanges, and DNS
Good understanding of SaaS metrics, including ACV, ARR, and Net Retention
Strong written and verbal communication skills, with the ability to develop compelling messaging and content that connects with business or technical audiences
Strong project management skills with a track record of driving projects to completion
Ability to work collaboratively with cross-functional teams, including product management, sales, and engineering
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