Go - To - Market Associate at Haystack owning outbound prospecting and qualification of new sales opportunities. Collaborating with founders to develop mastery in the sales cycle and custom software offerings.
About the role
- Senior Product Marketing Manager at Guild leading strategic positioning and messaging for priority verticals. Focused on storytelling and cross-functional collaboration to drive growth.
Responsibilities
- Lead ongoing customer, market, and competitive research within your assigned vertical—translating insights into actionable recommendations that shape messaging, GTM strategy, and sales enablement. Bring sharp perspective on buyer pain points, industry dynamics, and emerging opportunities that Guild can uniquely address.
- Own the creation, refinement, and articulation of Guild’s industry positioning—ensuring clarity, differentiation, and resonance with HR, L&D, and executive buyers. Build narrative-driven assets that bring this story to life, from messaging frameworks and executive guides to external-facing decks. Extend Guild’s voice through high-impact channels such as events, webinars, and thought leadership platforms to drive demand and shape the market.
- Partner with Sales, Enablement, Customer Success, Product, and Brand to activate industry messaging across all GTM motions. Ensure a unified, powerful story across campaigns, pitches, events, and webinars—directly supporting pipeline growth and sales momentum.
- Serve as a trusted partner to Sales, Customer Success and Product leaders. Surface industry insights that inform product roadmap decisions, identify vertical use cases, and guide long-term go-to-market strategy. Measure and optimize messaging effectiveness to ensure impact on pipeline and revenue.
Requirements
- 6+ years in product marketing or related field, with a proven track record in positioning and messaging—preferably in B2B SaaS or HR Tech
- Exceptional storytelling and communication skills, with the ability to distill complex ideas into clear, compelling narratives for diverse audiences, especially HR or L&D buyers
- Expertise in competitive analysis, market research, and leveraging insights to shape vertical messaging and GTM strategy
- Experience crafting cross-product messaging and aligning capabilities to industry-specific pain points and use cases
- Proven success partnering with Sales and Enablement to create impactful sales narratives, tools, and plays
- Ability to build consensus across executive and cross-functional teams and influence strategy in complex organizations
Benefits
- Access to low-cost, high-quality health care options through Cigna and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
- Access to a 401k to help save for the future
- Vacation policy to rest and recharge
- 8 days of fully-paid sick leave, to take the time to heal and or recover
- Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
- Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
- Education benefits and tuition assistance to help your future development and growth
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