Hybrid Senior Product Marketing Manager, Core Narrative

at Ibotta

• Job title: Senior Product Marketing Manager, Core Narrative
• Job type: Full Time
• Experience level: Senior
• Salary: $137,000 - $157,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Go
• Location requirements: Hybrid, Denver, United States

About the role

• Senior Product Marketing Manager defining core product positioning and crafting go-to-market messaging for Ibotta's performance marketing platform. Collaborating with various teams to enhance product launches and sales effectiveness.

Responsibilities

• Own the Narrative: Define and own the core product positioning and messaging frameworks that articulate our unique value to the market
• Craft Go-to-Market Messaging: Develop clear, compelling, and differentiated messaging for our target audiences, products, and key initiatives
• Empower the Sales Team: Partner with our Sales and Enablement teams to translate the core narrative into actionable sales playbooks, pitch decks, battle cards, and demos that improve seller effectiveness
• Drive Consistency: Work with cross-functional teams (Content, Demand Gen, Brand, PR) to ensure our core narrative is consistently and effectively communicated across all customer-facing channels
• Establish Thought Leadership: Spearhead the creation of flagship content and research (e.g., white papers, keynote presentations, reports) that amplifies our core product messaging themes and establishes our point of view in the market
• Lead Critical Launches: Quarterback the go-to-market strategy and execution for our most important product launches, ensuring both internal teams and the market are ready for what’s new
• Generate Data-Driven Insights: Establish a strategic partnership with the Client Analytics team to build a continuous pipeline of insights, grounding our messaging and positioning in quantitative data about customer behavior
• Be the Voice of the Customer: Use customer, market, and competitive research to deeply understand our buyers and translate all qualitative and quantitative insights into a story that resonates

Requirements

• 5+ years of experience in product marketing, preferably at an advertising platform (social or programmatic)
• Proven experience creating and scaling product positioning, messaging frameworks, and sales narratives from the ground up
• A track record of leading successful and impactful product launches
• Exceptional storytelling and writing skills, with the ability to translate complex concepts into clear, compelling, and human-centered language
• Outstanding cross-functional collaboration skills, with a demonstrated ability to influence and lead without direct authority
• A strategic mindset with a passion for understanding customers and markets

Benefits

• Competitive pay
• Flexible time off
• Benefits package (including medical, dental, vision)
• Lifestyle Spending Account
• Employee Stock Purchase Program
• 401k match
• Paid parking
• Snacks
• Occasional meals