Sênior Product Marketing Analyst for Ipiranga managing fuel product strategies and market analysis. Engaging with stakeholders and ensuring alignment with business objectives in a flexible hybrid environment.
Responsibilities
Position the product portfolio (fuels) in line with Ipiranga’s strategic brand plan, ensuring synergy across product launches and innovations;
Conduct market, competitor and consumer behavior analyses to identify growth opportunities and feed the Product Development (R&D) area with market trends and opportunities;
Ensure the product’s strategic positioning is aligned with the brand’s strategic positioning and overall business objectives;
Monitor the product life cycle from development through launch and post-sale support;
Continuously track and coordinate product marketing strategy with multiple stakeholders;
Monitor product performance together with the responsible teams, analyze targets and KPIs, and propose continuous improvement actions aligned with the overall strategy.
Requirements
Bachelor’s degree in Business Administration, Marketing, Communications or related fields;
Previous experience in product strategic planning and project management;
Knowledge of the fuels market;
Excellent analytical skills (data and metrics) and strategic thinking;
Knowledge of branding and communication/marketing strategy;
Market-oriented mindset with a focus on innovation and trends;
Strong communication and relationship-building skills across all levels and with different business areas and partners;
Proactive and results-oriented attitude;
Advanced Microsoft Office skills (especially PowerPoint and Excel).
Benefits
Flexible working hours
Assistance for a child with a disability
Variable compensation program
Private pension plan
Length-of-service bonus
Online therapy & nutrition counseling
Newborn care package
Corporate university
Reimbursement for glasses and contact lenses
Medication assistance
Vaccine assistance
Market-standard benefits: Gympass, meal and food vouchers (VR/VA), transportation voucher (VT), health and dental insurance, life insurance.
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