Hybrid Senior Product Marketer

at Divar publication. نشر دیوار

• Job title: Senior Product Marketer
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Tehran, Iran

About the role

• Senior Product Marketer analyzing user behavior and crafting marketing strategies to enhance product adoption. Collaborates with teams to transform product challenges into actionable campaigns.

Responsibilities

• Analyzing user behavior and product data to identify and understand key product issues
• Defining marketing-solvable problems based on product and user needs
• Designing product-focused campaign strategies aligned with business goals and audience insight
• Translating product challenges — from user dissatisfaction to feature adoption — into actionable marketing campaigns in collaboration with the product team
• Writing creative briefs and guiding external creative partners to deliver aligned, effective ideas
• Leveraging product data to lead parts of campaign execution, including agency coordination or in-product digital activation
• Reviewing campaign performance and recommending data-driven optimizations

Requirements

• +4 years of experience in marketing, with a background in designing and executing product-driven and data-informed campaigns
• Strong ability to analyze product and campaign data to extract insights and optimize execution paths
• Deep understanding of user behavior, product lifecycle, and marketing's role in solving product challenges
• Proficiency in analytics tools and digital execution platforms
• Skilled in writing creative briefs, collaborating with external creative partners, and shaping campaign messaging**Familiarity with running campaigns across digital, social, and offline channels, with the ability to manage execution and coordination
• Active use of AI tools for analysis, ideation, and execution — with a strong interest in working in an environment that embraces and experiments with emerging tools

Benefits

• You'll have a great **impact**: Your contributions will be pivotal in our mission to serve millions of people.
• You’ll be part of a team that values **craftsmanship**, **speed**, and **innovation**.
• We offer **flexible working hours**, **health insurance**, and a culture that values **learning **and **autonomy**.
• You’ll be surrounded by **people who care about doing great work **— and enjoy it along the way.