Trade Marketing Analyst responsible for executing marketing strategies across retail channels in southern Brazil. Focusing on performance analysis and client relationship management as part of Grupo Boticário.
About the role
- Lead Performance & Planning for Bosta, a logistics company, through data analytics and metrics tracking. Analyzing trends to drive sales growth and improve client retention in e-commerce.
Responsibilities
- Monitor daily, weekly, and monthly performance against targets and highlight deviations.
- Provide insights into sales performance, telesales efficiency, and account management revenue growth
- Track client-level average selling price and support priceups and discount models.
- Support management with demand forecasting, monthly closings, and commercial headcount planning.
- Provide simulations and scenarios to ensure smooth peak season performance.
- Monitor churned or inactive clients and analyze reasons for inactivity..
- Provide data-driven insights and recommendations for **client retention and reactivation strategies**.
- Collaborate with Account Management and Sales to design targeted initiatives that boost portfolio stability and growth.
Requirements
- 3 - 5 years of experience in **data analytics, business analysis, or performance management** (preferably in logistics, fulfillment, or e-commerce).
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
- Hands-on experience with **SQL** for data extraction, transformation, and analysis.
- Familiarity with **Python** for data manipulation, automation, and advanced analytics.
- Proficiency in **Excel / Google Sheets** and at least one BI tool (e.g., Power BI, Tableau, Looker).
- Understanding of logistics/ecommerce KPIs (e.g., order accuracy, delivery success rate, returns, churn).
- Excellent communication skills to present findings to both technical and non-technical stakeholders.
- Ability to work under pressure and manage multiple priorities in a fast-paced environment.
Job title
Job type
Experience level
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Not specified
Degree requirement
Tech skills
Location requirements
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