Hybrid Senior Marketing Automation Specialist – Maternity Cover

at Allegro

• Job title: Senior Marketing Automation Specialist – Maternity Cover
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Warszawa, Poland

About the role

• Senior Marketing Automation Specialist at Allegro managing multi-stage communication paths for customers. Focus on marketing automation campaigns and communication strategies across multiple markets.

Responsibilities

• analyzing the behavior of our customers and building multi-stage communication paths for them
• preparing the concept, implementing, and managing dozens of marketing automation scenarios (push, email, and other channels)
• creating campaigns that build engagement and loyalty (e.g., using discount coupons, app, Smart!)
• communicating the introduction of new promotions and products (e.g,. Smart! loyalty program, Allegro Pay deferred payments, Allegro Share referral program)
• co-create and implement Allegro's communication strategy in the different markets (PL/CZ/SK)
• cooperating with internal clients (including Smart!, commercial, financial, One Box, and customer relations departments)
• managing the campaign, controlling the budget, and being responsible for delivering the assumed KPIs
• analyzing and conducting A/B (and sometimes A/B/C/D...) tests

Requirements

• speak English very well (the team is international, so working in English will be an everyday occurrence)
• have at least 3 years of experience in the area of Marketing Automation, Customer Lifecycle Management, CRM
• have experience in creating and managing marketing automation campaigns or creating customer communication scenarios (such as Exponea, Emarsys, GetResponse, Freshmail, Salesmanago, etc.)
• have experience in design work and project management
• are creative and like to take the initiative propose solutions to problems
• can freely communicate and cooperate with other teams
• can analyze numerical data and draw conclusions from them, you know MS Excel and Google Analytics well

Benefits

• hybrid work model (4 days in-office / 1 remote)
• flexible benefits package in a cafeteria model — choose what works best for you: healthcare, sports cards, lunch plans, insurance, shopping vouchers, and more
• fully paid English lessons tailored to your role
• dedicated training budget and access to our internal learning platform (courses on leadership, motivation, organization, and communication)