Senior Manager of Marketing Operations optimizing marketing tech stack for B2B SaaS company. Collaborating cross-functionally to enhance lead management, data flow, and campaign performance reporting.
Responsibilities
Operate and optimize components of our marketing tech stack
Support lead routing, scoring, and lifecycle workflows across SMB, Mid-Market, and Enterprise segments
Collaborate with the Analytics team to build marketing dashboards and support campaign performance reporting and funnel visibility
Contribute to ABM initiatives powered by 6sense
Maintain data governance and compliance protocols
Partner with Tech Ops/IT to support integrations and troubleshoot issues
Drive continuous improvements in marketing systems, reporting, and automation
Manage and develop a small team of Marketing Operations Analysts
Bring forward solutions to process challenges
Requirements
5+ years of experience in marketing operations in a B2B SaaS environment
Hands-on experience with Marketo, Salesforce, 6sense, Zoominfo, and related platforms
Strong understanding of lead management, marketing data flow, and performance tracking
Experience collaborating with cross-functional partners in IT, Data, or RevOps
Detail-oriented mindset with the ability to manage multiple projects and prioritize effectively
Excellent communication skills—able to collaborate with technical stakeholders and translate insights for marketing use
Proactive, solution-oriented approach
Experience supporting ABM programs and using 6sense or similar intent platforms
Exposure to CDPs or data orchestration tools like Segment.io
Familiarity with data privacy standards (GDPR, CCPA)
Intern supporting CRM Marketing Operations at Warner Bros. Discovery. Assisting with communications setup, quality assurance, and documentation in Miami.
Marketing Automation Specialist driving communications and optimizing campaigns using Marketo at Smartsheet. Collaborating across various platforms for seamless execution of marketing operations.
Campaign & Marketing Operations Executive at Ekimetrics overseeing multi - channel marketing campaigns for global demand generation. Collaborating in an international environment with various teams and stakeholders.
Operations Specialist executing incentive and marketing programs for global gaming retail business. Focused on claims processing, reporting, and partner support.
Operations Associate supporting marketing campaign execution for the Fanatics App. Collaborating across teams to optimize processes and enhance customer experience in sports engagement.
Marketing Automation Manager managing marketing automation for Columbia Threadneedle Investments. Responsible for delivering a strategically aligned capability and creating impactful marketing assets.
Marketing Operations Coordinator leading action plans and growth marketing in Andorra. Connecting strategy and demand while collaborating with the sales team.
B2B Marketing Operations Manager developing operational processes for fintech company Purchasing Power. Collaborating with sales to drive marketing effectiveness in the employer space.
Operations Associate supporting free to play game operations and content execution across the Fanatics App. Collaborating with various teams to deliver engaging sports experiences.