Senior Event Specialist responsible for event planning and execution for a technology company. Collaborating with teams to deliver impactful in-person and virtual events, driving growth and engagement.
Responsibilities
Understand and apply key drivers of successful event execution across digital, in-person, and hybrid formats, with a strong emphasis on virtual event delivery
Lead cross-functional teams to align event vision, strategy, messaging, and execution leveraging ON24 capabilities to deliver impactful experiences that drive business outcomes
Oversee end-to-end delivery of ON24-hosted events, including Webcast Elite, Target, and Engagement Hub and ACE experiences
Manage ON24 setup including session formats (live, simulive, on-demand), presenter console configuration, registration, media uploads, and technical rehearsals
Curate and maintain ON24 Engagement Hub strategy—organizing sessions, resources, and engagement tools to maximize audience interaction and content discoverability
Think creatively to elevate event activations, ensuring a seamless journey from pre-event engagement through live execution and post-event follow-up
Support planning and execution of in-person and NI-hosted events, including venue coordination, onsite logistics, signage, catering, registration, and attendee experience
Collaborate with internal media and marketing teams to ensure all event elements are on-brand and aligned across channels including websites, mobile apps, email, and promotional assets
Maintain disciplined project management practices across strategic events, ensuring timelines, deliverables, and stakeholder alignment are met
Manage agency partners and internal contributors throughout pre-event planning, live execution, and post-event wrap-up across all formats
Analyze event performance data—especially ON24 engagement metrics—to generate insights that optimize future event investments and align with broader campaign goals
Present confidently to executive leadership and large audiences, maintaining composure and positivity under pressure
Coordinate with global stakeholders across time zones, accommodating early morning or evening meetings as needed to support international event execution
Ability to travel up to (>20%), to support in-person and NI-hosted events as required
Requirements
Bachelor’s degree in business, communications, marketing, or a related technical field—or equivalent applicable experience
8–10+ years of experience in corporate event management and experiential marketing, with a strong preference for B2B and enterprise technology environments
Proven success managing virtual, hybrid, and in-person events, including platform expertise with ON24 and familiarity with Engagement Hub strategy
Exceptional communication skills in English—written, verbal, and presentation—with the ability to engage executive stakeholders and large audiences
Willingness to travel up to 20%, including international travel as needed; flexibility to accommodate fluctuations based on business demands
Proficient in Microsoft Office Suite (Excel, Word, PowerPoint), Salesforce.com, ON24, and Microsoft Teams Webinar and Live Events; experience with project management tools is a plus
Strong organizational and time management skills with a disciplined approach to project execution and stakeholder alignment
Certified Meeting Planner (CMP) certification preferred; other relevant events or marketing certifications are a plus
Benefits
We provide a variety of medical insurance plans, with dental and vision coverage
Employee Assistance Program
401(k)
Tuition reimbursement
Employee resource groups
Recognition
Flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave
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