Ecommerce Manager driving digital shopping experience for a fast - growing pet gear company. Owning ecommerce strategy, website optimization, and performance analysis to achieve growth.
About the role
- Senior Ecommerce Executive optimizing Wattbike.com customer journey to drive sales growth. Collaborating cross-functionally to improve UX, pricing, and performance in DTC channel.
Responsibilities
- Support accurate sales forecasting by contributing to weekly, monthly, and seasonal demand planning, providing insight on performance trends, stock availability, and promotional impact - working with the Head of DTC in building robust forecasts.
- Own trading performance reporting by preparing and presenting clear financial and commercial reports (e.g. revenue, margin, conversion, and ROI), highlighting risks, opportunities, and actionable recommendations.
- Lead on UX and CRO initiatives including A/B testing, navigation improvements, PDP optimisation and checkout enhancements.
- Analyse site performance, customer journeys and key funnel metrics using GA4 and other tools – making data-led recommendations to improve conversion.
- Support pricing, promotional and merchandising strategies that balance growth with profitability.
- Partner with Paid Media, CRM and Brand teams to ensure campaigns are commercially aligned and landing experiences maximise conversion.
- Liaise with Development and Product teams to brief, test and launch new features or optimisations.
- Monitor competitor activity and ecommerce best practice to keep Wattbike at the forefront of DTC.
- Assist with international expansion (US, Australia) to trade and optimise the localised websites, and work with Head of DTC on plans for new market entry.
- Ensure all websites reflect Wattbike’s brand values and deliver a seamless experience across desktop and mobile.
Requirements
- Previous experience in an ecommerce trading or optimisation role (ideally in a DTC environment).
- Strong commercial mindset – able to balance volume, conversion and margin objectives.
- Experience of UX/CRO practices including A/B testing, analytics and customer journey optimisation.
- Proficiency with GA4 and other ecommerce tools; confident extracting insights and making recommendations.
- Good understanding of Shopify (or similar ecommerce platforms).
- Highly organised, detail-oriented and proactive – comfortable juggling multiple priorities.
- Excellent communication and collaboration skills, able to influence and work cross-functionally.
- Resilient and self-starter comfortable working in a fast-paced SME environment where adaptability, resourcefulness and hands-on problem solving are essential.
- Experience with international ecommerce markets (e.g. US, Australia, Europe).
- Familiarity with digital marketing channels (Paid Media, CRM, SEO).
- Knowledge of fitness, cycling or premium consumer brands.
Benefits
- A key role in driving growth for a respected sports brand with market-leading products and a passionate and engaged customer base
- The opportunity to shape the go-to-market strategies for the UK as well as expansion into new international markets – US, Australia and Europe
- A collaborative, ambitious and supportive team culture that embraces innovation and results.
- Flexible hybrid working environment (Nottingham HQ)
- Competitive salary and benefits package
- 26 days holiday per year + bank holidays
- Pension and free life insurance
- A Wattbike for your home
- On site training zone and cycling/running groups
- Ongoing support for personal progression
Job title
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