Quality Analyst ensuring websites and digital marketing setups meet project requirements and function properly. Conducting quality assurance and supporting launch readiness checks.
About the role
- Senior Digital Marketing Analyst optimizing marketing campaigns and workflows. Driving insights and improvements through data in email marketing and digital channels.
Responsibilities
- Monitor, analyse, and report on the performance of all digital marketing campaigns across various channels (e.g., SEO, PPC, Social Media, Email, Display, Affiliates).
- Identify key trends, opportunities, and issues from performance data, providing actionable recommendations for optimisation.
- Develop and maintain comprehensive dashboards and reports to track KPIs and present findings to stakeholders.
- Conduct in-depth audience segmentation analysis to inform targeted marketing strategies.
- Perform A/B testing and multivariate testing on campaigns and landing pages to improve conversion rates.
- Analyse website traffic patterns, user journeys, and conversion funnels using tools like Google Analytics.
- Work closely with channel managers to interpret data and translate insights into practical campaign adjustments.
- Design, build, and deploy complex, multi-stage email marketing workflows within Adobe Campaign.
- Configure and manage customer segmentation within Adobe Campaign to ensure highly targeted email sends.
- Develop and execute A/B tests within email campaigns to optimise subject lines, content, send times, and calls-to-action.
- Monitor email campaign performance metrics (open rates, click-through rates, conversion rates, unsubscribe rates) and provide detailed analysis and recommendations for improvement.
- Troubleshoot and resolve any issues related to email campaign delivery or data integration within Adobe Campaign.
- Ensure compliance with POPIA and other relevant data privacy regulations in all email marketing activities.
- Collaborate with content creators and designers to ensure email assets are correctly integrated into workflows.
- Own the collation, analysis, and presentation of the digital sections of the monthly marketing KPI deck.
- Ensure accuracy and consistency of data across all digital marketing reports.
- Present clear, concise, and actionable insights to marketing leadership and wider business teams.
- Develop bespoke reports and ad-hoc analysis as required to support business objectives.
- Stay up-to-date with industry trends, best practices, and new technologies in digital marketing analytics and marketing automation.
- Using the content briefs to support the page build alongside the Marketing Specialist within the CMS Rhythmyx.
- Support the Marketing Specialist to update and improve content using content briefs - as and when necessary.
Requirements
- Proven experience (typically 2-4 years) in a Digital Marketing Analyst, Marketing Analyst, or similar data-driven role.
- Demonstrable hands-on experience designing and building email marketing workflows and segmentation (preferably within Adobe Campaign).
- Strong proficiency in web analytics platforms, particularly Google Analytics 4 (GA4).
- Experience with other digital marketing analytics tools (e.g., Google Search Console, SEMrush, Ahrefs, social media analytics platforms).
- Excellent analytical skills with the ability to interpret complex data, identify trends, and draw meaningful conclusions.
- Proficient in Excel/Google Sheets and PowerPoint/Google Slides for data manipulation, analysis, and professional reporting/presentations.
- Familiarity with A/B testing methodologies and tools.
- Understanding of key digital marketing channels and their associated metrics (SEO, PPC, Social Media, Email).
- Strong communication and presentation skills, with the ability to explain complex data to non-technical stakeholders.
- Proactive, self-motivated, and able to work independently as well as part of a team.
- Familiarity with POPIA and data privacy best practices.
- Desirable (but not essential):
- Experience with other marketing automation platforms.
- Familiarity with Email Deliverability requirements.
- SQL skills for data extraction and analysis.
- Experience with data visualisation tools (e.g., Google Data Studio/Looker Studio, Tableau, Power BI).
- Understanding of attribution models.
- Matric (Grade 12)
- Bachelor’s degree in Marketing, Advertising, or a related field
- Project Management Skills
- Complete knowledge of the latest digital marketing trends and techniques
- Demonstrable hands-on experience designing and building email marketing workflows and segmentation (preferably with Adobe Campaign)
Benefits
- Competitive Salary.
- Company contribution to Medical Aid and Pension / Provident Fund
- Opportunity for Growth and Development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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