Entry - level role supporting effective customer success plans and fostering strong customer relationships at Ideagen. Collaborate with cross - functional teams for onboarding and retention activities.
About the role
- Senior CRM Analyst managing customer communication journeys via Salesforce Marketing Cloud for tech company Akross. Focusing on integration, engagement, and performance analysis.
Responsibilities
- Work on the integration, creation and management of customer communication journeys within the Martech. Expected activities include:
- Hybrid work model in São Paulo, SP;
- Create journeys in Salesforce Marketing Cloud (Journey Builder and Automation);
- Develop business vision and planning;
- Manage the Marketing funnel (Advertising) and customer journeys;
- Design, develop and monitor engagement rules and workflows in the Martech;
- Coordinate activities with internal and external stakeholders;
- Maintain strong relationships with internal and external clients;
- Ensure service quality and profitability;
- Test and validate newly implemented processes and features;
- Analyze product performance and identify actions for growth;
- Prepare management reports and market research (benchmarking) presentations;
- Conduct market mapping and research;
- Proactively identify new opportunities within established external partners;
- Elicit and document business requirements.
Requirements
- Previous experience with CRM;
- Experience with marketing tools (Salesforce Marketing Cloud, Dinamize, HubSpot, RD Station, Oracle);
- Degree in Business Administration, Marketing, Advertising and/or related fields;
- Proficient in Microsoft Office and Google Workspace (Excel, PowerPoint, Word, etc.);
- Strong verbal and written communication skills;
- Knowledge of telecommunications is a plus;
- Knowledge of digital media and OffDeck is a plus;
- Experience with Agile methodologies is desirable;
- SQL knowledge is a differential.
Benefits
- Hybrid Work: Enjoy the flexibility to work from home or the office, providing comfort and work–life balance.
- Home Office Allowance: Receive financial support to help cover electricity and/or internet costs;
- Comprehensive Health Care: Access comprehensive medical and dental plans through Bradesco Seguros, ensuring peace of mind for you and your family.
- Flexible Benefits: Receive a Swile flexible benefits card with BRL 1,000 per month to use for food and meal allowances.
- Wellhub Access: Access Wellhub (formerly Gympass), a platform offering a network of partners for fitness and wellness activities to help you maintain an active, healthy lifestyle.
- Mental Health Support: Use the Vittude platform for online psychological counseling;
- Continuous Professional Growth: We support your development with incentives for courses, certifications and participation in relevant events to help you reach your career goals.
- Family Support: Extended paternity leave of 20 days, maternity leave of 180 days and daycare/babysitter assistance, reflecting our commitment to support you through all stages of life.
- Celebrate Your Day: Take a day off on your birthday to celebrate and recharge.
- Sesc Partnership: Exclusive benefits for you and your family with access to health, culture, leisure, sports and more through Sesc.
- Refer-a-Friend Program: Receive a voucher when you refer someone to join our team;
- Financial Recognition: Possibility of an annual bonus (PLR — profit sharing) as recognition for your effort and contribution, according to company policies.
Job title
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