Senior Associate managing communications and marketing content for the Clean Power Alliance's Equitable Building Decarbonization grant. Collaborating with various stakeholders for community outreach and education initiatives.
Responsibilities
Manage and assist with the development of communications and marketing content for a Southern California Equitable Building Decarbonization grant
Lead the development and implementation of communications and marketing for community outreach, education, external messaging, and customer enrollment
Develop and present detailed marketing plans to stakeholders that support goals and deliverables of the EBD DI Program
Manage relationships with external marketing vendors, ensuring all deliverables meet CPA’s brand guidelines
Manage the planning, execution, optimization, and documentation of paid media campaigns across traditional and digital channels
Collect, analyze, and communicate project data, ensuring effective campaign adjustments
Perform strategic analysis to identify trends that impact CPA’s brand and strategy
Requirements
Candidates must have a bachelor’s degree in communications, marketing, journalism, or closely related field
A minimum of 5 years of experience in Communications or Marketing
Proficient with Microsoft Office Suite and data visualization tools, or related software
Ability to act with integrity, professionalism, and confidentiality
Ability to fully own tasks and processes with minimal oversight
Ability to handle multiple priorities to meet deadlines and escalate key issues
Ability to lead and coordinate marketing strategies for the Equitable Building Decarbonization Program
Proficiency in analyzing market data, consumer behavior, and campaign and website performance such as Google Analytics, paid media, and email results
Experience in developing various program marketing content for webpages, videos, and paid media assets that encourage participation
Experience with Google analytics, social media, and media monitoring analytics
Experience with MailChimp, Survey Monkey, and Tableau preferred
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