Communications Specialist managing communications and marketing strategy at UW - Madison. Engaging with stakeholders and supporting alumni and donor events with enthusiasm and communication skills.
About the role
- Director of Strategic Communications for Blue Cross NC developing and executing enterprise communications strategies. Leading cross-functional teams and advising senior leaders to strengthen organizational reputation and trust.
Responsibilities
- Develop and execute clear, compelling communications strategies that prepare stakeholders for enterprise decisions and reinforce trust in organizational direction.
- Provide narrative leadership and contextual framing that helps audiences understand the “why” behind policies, products, and priorities.
- Ensure all communications connect to enterprise strategy, market realities, affordability priorities, and organizational purpose.
- Shape the internal and external environment to build trust, reinforce credibility, and reduce friction for business operations.
- Anticipate areas of sensitivity or risk and proactively prepare messaging that support safe, confident rollout of key initiatives.
- Translate policy, regulatory, and market insights into communications actions that strengthen the organization’s reputation and narrative authority.
- Connect dots across divisions, ensuring unified messaging and cohesive stakeholder preparation.
- Serve as an integrator who brings clarity and alignment among Brand, Performance Marketing and Corporate Social Responsibility teams.
Requirements
- Established ability to develop and execute enterprise-level communications strategies that align with business objectives and drive measurable organizational impact.
- Proven experience advising senior leaders and managing high-profile stakeholder engagements, including state and national audiences, on complex and sensitive issues.
- Enterprise-level operational and analytical acumen, including oversight of agency partnerships, budgets, and performance metrics, with the ability to translate data and KPIs into strategic action.
- Successful ability to lead, develop, and retain high-performing teams, with a consistent focus on talent growth and leadership effectiveness.
- Demonstrated expertise in public relations and media management, including proactive media engagement, issues response, and reputation management.
- Proven ability to manage high-stakes crisis situations in healthcare or regulated settings, including rapid response, stakeholder coordination, and executive counsel.
Benefits
- Medical, dental, and vision coverage along with numerous health and wellness programs
- Parental leave and support plus adoption and surrogacy assistance
- Career development programs and tuition reimbursement for continued education
- 401k match including an annual company contribution
- Work-life balance, flexibility, and the autonomy to do great work
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