Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Sr. Associate Brand Manager handling brand management and growth strategy for PF Harris at PurposeBuilt Brands. Overseeing product management and marketing communications in a fast-paced environment.
Responsibilities
- Business Management P&L management and financial analysis to drive improved profitability and achievement of financial annual targets
- Ongoing analysis of point of sale and shipment data to identify trends and drive actions to address opportunities and risks
- Develop strong, collaborative relationships with cross-functional teams (Innovation Team, Operations, R&D, Finance & Sales) to ensure alignment
- Development and execution of advertising, promotional and media plan in partnership with internal and external resources
- Constant improvement of consumer and customer facing content and claims including visualization of compelling product benefits
- Development of creative briefs to direct the development of packaging graphics aligned with established brand architectures
- Initiation and management of market research projects to deliver powerful consumer and shopper insights to facilitate continued brand growth
- Identification of innovation territories that are aligned with the brand growth strategy
- Leverage macro trends, consumer data and category insight to identify and evaluate new categories and product extensions that deliver on brand fit and size of prize needed to achieve growth objectives
- Setting of innovation targets including ‘must-have’ claims, margin expectations and timelines for launch
- Alignment of brand channel strategy with sales strategy
- Development of persuasive sales presentations materials in support of line review preparation and brand led initiatives
- Setting and alignment of pricing strategy and list prices
Requirements
- 2-3 years of experience in brand or product management in a CPG environment
- Experience developing strategies to achieve growth objectives
- Experience managing P&L to achieve desired financial results
- Experience analyzing and developing action plans from shipment and POS trends
- Experience developing consumer and customer facing communications and sales materials
- Experience developing new products with cross-functional partners
- Ability to identify new product opportunities through brand, consumer and category data, insights, and analysis
- Ability to manage multiple work streams and projects in a fast-paced and dynamic environment
- Ability to capture, document and present - both verbally and in writing - complex information in a succinct and effective manner
- Ability to influence, engage and drive results across a wide range of cross-functional stakeholders
- Ability to understand and analyze brand and product P&Ls to make financial decisions
- Ability to clearly articulate communications objectives needed to brief creative resources to develop packaging, content, advertising and media strategies
- Knowledge of a variety of market research techniques and ability to utilize appropriate techniques for different objectives
- Strong organization and project management skills
Benefits
- Flexible work options (fully remote, hybrid, onsite)
- Generous paid time off
- Competitive salaries and bonus incentives
- 401K company match
- Competitive medical, dental, & vision insurance
- Pet insurance
- Annual fitness stipend
- Unmatched employee discount on all products
- Summer Hours
- LinkedIn learning membership
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