VP of Product Marketing leading market positioning for AI software creation platform at Replit. Responsible for product messaging, competitive intelligence, and driving product launches to market.
About the role
- Product Marketing Manager developing and executing marketing strategies for Apify’s video scrapers. Collaborate with product teams and measure marketing performance.
Responsibilities
- Responsible for the development and execution of marketing strategy for a specific cluster of Apify Actors - **Video Cluster (YouTube scrapers, TikTok scrapers, Amazon scrapers)**.
- Work closely with the **Product Manager & developers in your cluster** to help shape the **product roadmap** based on customer insights, competitive trends, and market opportunities.
- Develop and **execute GTM strategies** and successful **product launches** for new features and Actors.
- Conduct **competitive analysis and intelligence gathering** to identify opportunities for your cluster.
- Conduct **customer research** through interviews, surveys, and usage data to identify the main use cases, pain points, and adoption barriers.
- Understand the **needs of current and future customers** and prepare tailored product messaging, brand differentiation, marketing content, and collateral.
- **Collaborate with other PMMs**, share learnings, and contribute to improving team processes and marketing frameworks across clusters.
- Measure and report on the **performance of your marketing initiatives**, from awareness to adoption and revenue.
- Identify **industry trends** and monitor competing products to come up with new hypotheses and recommendations for future growth.
- Keep the marketing and product teams up to date on the latest platform changes, content trends, and **AI developments in the video data space**.
Requirements
- You have 3+ years of experience in **B2B product marketing**, ideally in a **tech startup or SaaS environment** with a thriving developer community and product-led sales model.
- You have a proven track record of developing and executing successful **GTM and product marketing strategies**, from user research to launch to optimization.
- You understand **the video and social data landscape** (YouTube, TikTok) and are curious about how developers, marketers, and analysts use this data.
- You can grasp complex technical topics (APIs, integrations, web scraping, automation) and turn them into **clear and relatable marketing stories** for both technical and non-technical audiences.
- You have experience working on **products related to data, APIs, AI, or automation** and are comfortable explaining technical concepts clearly.
- You’re a strategic thinker who knows how to **prioritize in a fast-paced environment**, focusing on what has the most impact.
- You have a genuine passion for web scraping or data extraction, the latest in AI advancements, and how they unlock greater value for users.
- You have exceptional organizational and multitasking skills and thrive when collaborating across various teams.
- You have excellent written and verbal skills in English.
- Technical background or experience with **web scraping, APIs, or automation** is a strong plus.
Benefits
- Space, support, and autonomy for personal growth, with a direct impact on our success
- Full-time position in Prague at our amazing office located in Lucerna Palace, Prague, Czech Republic 🏰
- Option to work remotely 🛋️
- Flexible working hours 🕰️
- Nobody counts holidays as long as the work gets done 💪
- Stock options and profit sharing 💰
- Free Multisport card 🏋️♀️
- We welcome pets, kids, and bikes at the office 🐶
- Epic team buildings and offsites 🚢 with biking, canoeing, and other adventures 🪂
- Solid education and training budget, conference tickets, internal “Eat & Learn” sessions, and the possibility to work across teams
- Generous hardware budget 💻
- Free lunches every day when working from the office 🌮🥡
- Unlimited supply of ☕ & 🍺 and snacks
- Free entry to the wonderful Prague Zoo 🐘
- Ping-pong, chess, PS5, lightsabers, foosball league after lunch 🏓
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Go - to - Market Solutions & Transition Lead supporting Baker Tilly's strategic market initiatives and driving actionable solutions. Collaborating across teams to ensure effective transition of client solutions.
Global Product Marketing Manager leading integrated marketing strategies for product launches. Collaborating across teams for successful marketing initiatives at MillerKnoll.
Lead Product Marketing Manager at Findigs, driving positioning and GTM strategies for rental management platform. Collaborating across teams to enhance product narratives and market impact.
Senior Product Marketing Manager driving consumer engagement for Zoopla’s Homeowner & Moving Services. Oversee marketing strategy and execution across channels for optimal homeowner experience.
Business Planning role at Hewlett Packard Enterprise focusing on strategy, planning, and operations. Collaborate with cross - functional teams to develop business plans and drive organizational performance.
Founding GTM Lead managing customer relationships for Verdo.ai in a hybrid role. Overseeing sales cycle and collaborating with engineering for product - market fit.
Product Marketing Manager leading a team to design marketing materials and manage product development at Uline. Collaborating across departments to optimize product positioning and trends.
Senior Product Marketing Manager shaping market success at Nintex within AI, automation, and orchestration sectors. Collaborating with cross - functional teams to drive strategy, messaging, and revenue growth.
Product Marketing Manager driving growth and go - to - market strategies for Clay's innovative solutions. Collaborating across teams and shaping product narratives to capture market opportunities.