Product Marketing Manager at Zego driving positioning and messaging for diverse insurance offerings. Leading cross - functional launches and ensuring impactful communication of product benefits.
About the role
- Product Marketing Manager for Snap's Revenue Product team. Supporting go-to-market plans and collaborating with teams to drive product success.
Responsibilities
- Support go-to-market planning and execution for products within Snap’s Revenue Product verticals, such as Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions
- Gather advertiser feedback and market insights to inform product development
- Contribute to product positioning, messaging, and activation strategies
- Collaborate with cross-functional teams to support product launches
- Assist with development of internal enablement materials and sales communications
- Monitor GTM performance and assist with post-launch optimization
Requirements
- BS/BA degree or equivalent years of experience
- 4+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
- Experience supporting GTM efforts for advertising or technology products
- Familiarity with advertising measurement tools and ad platforms
- Ability to analyze feedback and data to inform marketing strategy
- Comfortable with data analysis and visualization using tools like Looker or similar platforms
Benefits
- paid parental leave
- comprehensive medical coverage
- emotional and mental health support programs
- compensation packages that let you share in Snap’s long-term success
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