Senior Product Marketing Manager at Deepki managing product positioning and sales enablement in the real estate sector. Collaborating with marketing to execute go - to - market strategies and define competitive strategies.
About the role
- Product Marketing Manager shaping how creators engage with Substack's platform. Collaborating with teams to develop narratives and strategies for product launches.
Responsibilities
- Work cross-functionally to influence and shape product positioning, messaging frameworks, and value propositions for Substack's platform and new features, in close collaboration with product and partnerships.
- Partner closely with product teams to create differentiated narratives that articulate why Substack is the best platform for independent writers and creators.
- Develop messaging that speaks to writers and creators at different stages—from those just starting out to established publications.
- Lead product launches from concept to execution, coordinating across product, design, growth, and partnership teams.
- Develop launch strategies that maximize awareness, adoption, and engagement among target creator segments.
- Create launch assets including blog posts, case studies, and email campaigns.
Requirements
- 6+ years of product marketing experience, preferably in creator platforms or media technology.
- Proven track record of successful product launches and go-to-market execution.
- Exceptional communicator with the ability to craft compelling narratives.
- Strong analytical capabilities with experience using data to inform strategy and measure impact.
- Willing to collaborate with any writer or creator on the platform regardless of their views.
- Ambitious self-starter, open-minded, with a high sense of initiative.
- Comfortable building in public, ideally with experience building a social following.
Benefits
- competitive compensation package that includes salary, equity, and exceptional benefits
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