Product Marketing Manager at Rakuten focusing on B2B marketing strategy and campaigns. Driving customer adoption and engagement through innovative marketing efforts across all stages of the customer journey.
About the role
- Product Marketing Manager supporting product launches and global marketing for AI work companion at Plaud Inc. Collaborating with teams to optimize campaigns and create engaging content.
Responsibilities
- Support product launches and go-to-market plans
- Create and manage engaging content: case studies, blogs, newsletters, product landing pages, and social media content
- Translate technical features into customer value, partnering with product and marketing teams to write human-centric positioning.
- Conduct market and competitor analysis.
- Measure and optimize impact, track campaign results, content performance, and user feedback to refine messaging and approach.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2-5 years of experience in product marketing or content marketing, preferably in AI, tech, SaaS, or consumer electronics.
- Strong writing and storytelling skills, with the ability to translate complex technology into clear, engaging narratives.
- Experience managing multi-channel campaigns (web, email, social, etc.).
- Ability to leverage AI to enhance work efficiency.
Benefits
- Market-competitive compensation
- Global exposure
- Vibrant, creativity-fueled work atmosphere
- Continuous learning and fast career development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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