VP of Product Marketing leading market positioning for AI software creation platform at Replit. Responsible for product messaging, competitive intelligence, and driving product launches to market.
About the role
- Product Marketing Communications Specialist with a focus on complex marketing narratives for a global manufacturer in the industrial sector. Responsibilities include targeted communication strategies and product visibility enhancement.
Responsibilities
- Maximize product visibility by developing and executing targeted communication strategies
- Coordinate and implement communication plans aligned with product and business area priorities
- Develop marketing materials and content (brochures, presentations, product photos, multimedia, digital assets) in line with global brand guidelines
- Define and execute marketing communication tactics to support product launches
- Coordinate and manage product launch activities across relevant channels
- Maintain and update product content on both web and intranet platforms
- Oversee media libraries, product imagery, documentation, and internal resources
- Define KPIs for communication activities and evaluate their impact regularly
- Organize and facilitate internal webinars to share product-related information
Requirements
- Minimum 3 years of experience in B2B Marketing and Communications
- Degree in Marketing or Communications
- Fluent in English; additional languages are a plus
- Proven experience in creative writing and content development
- Proficient in MS Office, Teams, SharePoint, and Adobe Creative Suite
- Strong project management and coordination skills
- Demonstrated ability to communicate effectively with internal and external stakeholders
- Self-motivated, open-minded, and ready to explore new ideas
Benefits
- Generous package including healthcare allowance
- Insurance policy
- Paid vacation days
- Pension savings
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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