LATAM Marketing Manager developing and implementing marketing strategies for surgical solutions portfolio in Latin America. Responsible for market analyses, product positioning, and sales support.
About the role
- Role in product marketing focusing on innovation in beauty products at L'Occitane based in São Paulo. Leading product development projects while analyzing market trends and competition.
Responsibilities
- Lead product development projects
- Monitor competitor activity and identify portfolio opportunities
- Track market trends and generate insights for campaigns
- Establish pricing for the product mix and monitor it versus the market
- Present strategic launch materials to key internal stakeholders
- Guide and align activations with partnership teams (define campaign calendar, pricing, main claims, and storytelling)
- Interface with Projects, Communications, PR, Trade Marketing, Visual Merchandising, Web, Demand Planning, Commercial/Sales, and Finance teams
- Liaise with agencies and partner artists
Requirements
- Bachelor's degree in Communications: Advertising, Marketing, Fashion, or related fields
- Experience in product development and creating new products
- Intermediate to advanced Microsoft Office skills
- Preferred experience in product innovation within the beauty/cosmetics segment
Benefits
- Meal/Food voucher (Flash)
- Transportation voucher
- Medical insurance
- Dental insurance
- Sou'L Program (mental health and wellbeing program) offering legal, financial and psychological counseling
- Total Pass
- Life insurance
- Birthday day off
- Holiday/celebration voucher
- Gift voucher
- Discounts of up to 40% in stores and up to 50% at SPAs
- Volunteer activities with NGOs
- Viva Loja initiatives (support for the retail team)
- Locci Work: Short Fridays and Anywhere Office (flexible work)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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