Product Manager at Manulife focused on innovating retail deposit products to enhance customer experience. Collaborating with teams to drive product strategies and achieve growth in deposit balances.
About the role
- Product Manager leading optimization of acquisition funnels for Good Inside. Driving conversion and ensuring effective introduction of the Good Inside experience.
Responsibilities
- Own and optimize the end-to-end site experience, from landing page through checkout, to drive acquisition of the Good Inside membership.
- Partner cross functionally with Marketing, Social, Partnerships, and Brand teams to align growth strategies and maximize impact.
- Design and analyze experiments that uncover actionable insights and inform future growth opportunities.
- Monitor funnel performance and user behavior to identify friction points and prioritize high-leverage improvements.
- Define and manage analytics requirements, ensuring all growth initiatives are accurately tracked and measured.
- Establish ambitious KPIs and relentlessly track progress against goals.
- Present clear, compelling growth insights and recommendations to leadership.
- Stay on the cutting edge of growth strategies and technologies, always looking for new ways to expand reach and improve conversion.
Requirements
- 3+ years of proven success in growth and product management in consumer tech
- Proven track record of driving user acquisition and conversion growth through data-driven experimentation.
- Deep understanding of funnel optimization, conversion best practices, and A/B testing.
- Familiarity with growth tools, analytics platforms, and experimentation frameworks.
- Sharp analytical skills with a data-driven approach to problem-solving.
- Comfortable operating in ambiguous, fast-paced environments with cross-functional collaboration.
- Experience leading high-impact acquisition campaigns.
- Excellent communication and presentation skills, clear, and action-oriented.
- Meticulous attention to detail and excellent project management skills.
- Results-oriented with a hunger for achieving and exceeding targets.
Benefits
- Competitive Compensation: base salary for this role will be $130-150k annually
- Company Equity
- Comprehensive benefits package
- 401k + Company match
- Time off to recharge
- Hybrid work environment
- A high-ownership, high-performance, high-collaboration culture
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