Assistente de CRM supporting marketing strategies by operationalizing campaigns in CRM for customer engagement and retention. Driven to enhance customer journeys and base growth through diverse campaigns.
About the role
- Product Area Lead for CRM ensuring products and solutions align with business needs and company strategy. Coordinate squads to deliver high-quality software solutions in the financial sector.
Responsibilities
- Ensure that products and solutions delivered by squads are aligned with business needs, user expectations, and company strategy
- Drive the product development having long term vision about scalability, flexibility aiming we keep 80% as core product and 20% localization
- Coordinate and supervise cross-squad implementation activities within the Product Area
- Act as product promoters and advocate for products and services within respective IT Product Area, focusing on adoption, education, and showcasing value
- Responsible for completing product & services catalog for that IT Product Area
- Monitor delivery KPIs at squad level and Product Area Level
- Collect and synthesize feedback from end-users and country stakeholders to feed into continuous improvement
Requirements
- Strong grasp of product lifecycle, customer journeys, and feature economics
- Proven experience in CRM Strategy and implementation, with deep understanding of customer lifecycle management, segmentation and analytics
- Understands local banking regulations and operational constraints
- Familiar with Agile/Safe delivery, backlog planning, cross squad coordination
- Applies design thinking, experimentation, and value hypothesis testing
- Scans industry trends, benchmarks solutions, propose differentiating features
- Understands the architectural landscape and ensures technical feasibility of business ideas
Benefits
- A substantial degree of flexibility, allowing for an autonomous approach to performing duties
- Challenging and varied work
- Flat management structure
- Excellent team-oriented and international working environment
- Travel possibilities
- Hybrid model of working
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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