Analista de Mídia Paga managing digital ad campaigns for QH4 in Nova Lima. Focused on Google and Meta Ads with strategies and report generation.
About the role
- Performance Marketing Manager responsible for SEA activities and budget management. Collaborates cross-functionally to ensure a seamless customer journey and optimizes marketing strategies to increase revenue.
Responsibilities
- As a Performance Marketing Manager, you are responsible for the efficient management of the performance marketing budget in line with business objectives and for the strategic direction of the area.
- You develop and optimize our SEA activities with a clear focus on Google Shopping, from campaign structure and feed optimization to performance analysis and scaling strategies.
- You analyze and interpret marketing data to make informed decisions for optimizing campaign performance; interpreting analyses of large datasets is a particular strength of yours.
- You are responsible for planning and implementing marketing strategies to acquire new customers and increase revenue.
- You enjoy working cross-functionally (e.g., with Analytics, CRM, Brand and Content, as well as Sales & E‑Com) to ensure a seamless customer journey.
- You monitor and report on the success of marketing initiatives and derive actions for continuous improvement.
- You stay up to date with developments in performance marketing and identify opportunities for innovation and growth.
- You are responsible for your own country, develop it strategically together with the markets, and work closely with all teams in performance marketing.
Requirements
- You have a degree in E‑Commerce, Marketing, Business Administration, or a comparable qualification.
- You have several years of professional experience (at least 2 years) in performance marketing, ideally in retail, with proven success in increasing traffic, conversions, and revenue.
- You have excellent knowledge in managing marketing budgets and campaign optimization.
- You possess strong analytical skills for interpreting marketing data.
- You are passionate about teamwork and work effectively in a cross-functional environment.
- Your strengths are a proactive, solution-oriented approach and a willingness to continuously develop and stay up to date.
Benefits
- With our 'Flexi' principle you can structure your workday more flexibly through our hybrid working model.
- You can bring more sport into your life with our yoga, cycling or climbing meetups. Feel free to use our company bike leasing program (Jobrad).
- All Bergzeit employees benefit from discounts in the Bergzeit shop.
- We offer a modern workplace in an agile organisation.
- We provide freshly prepared meals every day in our certified organic canteen.
- During onboarding you will be supported by a buddy and we offer individual training and development opportunities.
- Your faithful four-legged friend is also warmly welcome.
- In addition to the standard 30 days of annual leave, you may take up to four weeks of unpaid leave for an extended break — this is available every two years.
- You can work from the most beautiful locations within the EU for up to four weeks per year.
- We offer a company pension plan.
- To support mental health we offer free external sessions for preventive care or personal emergencies.
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