Werkstudent/in Google Ads responsible for building and optimizing campaigns in Köln. Analyzing KPIs and maximizing return on investment for client campaigns.
About the role
- Paid Media Manager at Affinity managing comprehensive B2B paid media strategies. Driving measurable growth and optimizing campaigns across multiple channels and platforms.
Responsibilities
- Develop and execute comprehensive paid media strategies across the full funnel from awareness to conversion
- Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels
- Lead quarterly and annual media planning aligned with revenue goals and pipeline targets
- Drive account-based marketing (ABM) campaigns targeting high-value private equity and venture capital prospects
- Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, Display/Programmatic, and emerging B2B channels
- Continuously test new channels and ad formats to expand reach within private capital markets
- Implement advanced targeting strategies including account-based targeting, lookalike audiences, and intent-based targeting
- Execute sophisticated bid management and budget optimization strategies to maximize ROAS
- Leverage AI tools daily for audience research, creative optimization, bid management, and performance analysis
- Implement AI-driven creative testing frameworks for ad copy, headlines, and visual assets
- Use machine learning tools for predictive audience modeling and campaign optimization
- Design and execute rigorous A/B and multivariate testing programs across all channels
- Test new ad formats, bidding strategies, audience segments, and creative approaches
- Implement incrementality testing and attribution modeling to measure true campaign impact
- Pioneer testing in emerging channels and platforms relevant to B2B audiences
- Own paid media KPIs including CAC, ROAS, pipeline contribution, and channel efficiency metrics
- Build comprehensive reporting dashboards and provide actionable insights to leadership
- Conduct deep-dive analysis on campaign performance, audience behavior, and competitive positioning.
Requirements
- 5-7 years of B2B paid media experience, preferably in SaaS, fintech, or high-ACV software environments
- Proven track record managing annual paid media budgets of $2M+ with demonstrated ROI improvement
- Platform expertise across Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms
- Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools
- Daily AI tool usage for campaign optimization, creative testing, and audience research
- Advanced Excel/Google Sheets skills for budget management and performance analysis
- Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and lifetime value
- Full-funnel mindset with ability to connect top-funnel activities to bottom-line revenue impact
- Testing methodology expertise including statistical significance, incrementality testing, and experiment design
- Competitive analysis skills with ability to monitor and respond to competitor media strategies
- Budget optimization experience with ability to allocate spend across channels for maximum efficiency
- Understanding of B2B buying cycles and account-based marketing principles
- Familiarity with private capital markets preferred but not required
- Knowledge of privacy regulations and their impact on digital advertising (GDPR, CCPA, iOS changes)
- Awareness of emerging channels and willingness to test new opportunities.
Benefits
- Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being.
- Retirement Planning: We offer an RRSP plan to help you plan for your future.
- Learning & Development: We provide an annual education budget and a comprehensive L&D program.
- Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
- Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Tech skills
Location requirements
Performance Marketing Manager optimizing Meta, Google, and YouTube ads for Phira Ventures' brands. Analyzing performance data while collaborating with marketing teams in a hybrid work environment.
Performance Marketing Intern at Urbanitae assisting with PPC strategies and digital marketing campaigns. Collaborating on budget management and reporting KPIs in a flexible work environment.
Analista de Mídia Paga managing digital ad campaigns for QH4 in Nova Lima. Focused on Google and Meta Ads with strategies and report generation.
Senior Paid Search Manager leading performance marketing strategies for eCommerce brands. Managing high - budget campaigns with a focus on optimisation and client success in a hybrid work environment.
PPC Campaign Executive driving high - quality leads and pipeline growth through paid search campaigns. Planning, building, and optimising PPC campaigns across Google Ads and Microsoft Advertising for Ideagen's SaaS solutions.
Advertising Campaign Manager executing advertising strategies for Uline, enhancing customer engagement across digital and traditional media.
UKI Media Specialist responsible for media strategy and campaign execution in the UK and Ireland. Managing agency relationships and optimizing multi - million pound budgets to drive brand love.
Campaign Manager executing statewide housing advocacy initiatives with the Statewide Affordable Housing Advocacy Coalition. Managing projects, coalition partnerships, and contributing to long - term policy change in California.
Account & Campaign Manager ensuring smooth campaign execution for Rohlik Group across multiple markets. Building long - term partnerships and managing campaign life cycles with strong communication skills.