About the role

Media Analyst at Adtail agency responsible for optimizing performance and branding campaigns while managing client interactions. Focused on KPI analysis and strategic media planning.

Responsibilities

Responsible for monitoring account budgets and targets daily using publisher platforms and spreadsheets to maintain control and inform decision-making for the project;
Create and optimize performance and/or branding media campaigns with the objective of delivering the results established by the client;
Responsible for monitoring the client's daily workflow and maintaining contact with clients via email and chat to gather information and keep the project aligned;
Develop media plans according to the client brief or by identifying new investment opportunities;
Prepare campaign performance reports (daily, biweekly and/or monthly) by analyzing results obtained from media tools;
Review and monitor accounts weekly through tool analysis to apply best practices and ensure accurate communication;
Participate in required trainings for development and keep Google Ads certifications (Fundamentals, Display, Search, Shopping, Video, Mobile and Analytics) and Bing certifications up to date.

Advanced knowledge of key media KPIs to evaluate overall performance, understand how metrics influence one another, and justify decisions based on data.
Advanced knowledge of Google Ads, Google Analytics and Facebook Ads for creating, optimizing and evaluating all types of campaigns with mastery of best practices.
Intermediate knowledge of Google Workspace for producing reports and presentations.
Intermediate knowledge of Project Management to lead accounts and take the necessary actions to achieve targets. Possession of Google Ads certifications is required.
Focus, organization and adherence to deadlines.
Strong numerical skills, teamwork, flexibility, autonomy and proactivity.
Excellent client relationship and diplomacy skills, since our Media team deals directly with clients.

💳 Meal and food allowance with a fixed monthly amount (Flash Card);
💳 Home office allowance of R$ 300.00 monthly for you to allocate as you prefer across home office and other categories such as culture, education or mobility (Flash Card);
😎 Birthday day off + bonus on Flash Card;
🏋🏽‍♂️ Totalpass membership;
🚑 Health insurance;
🦷 Dental plan;
👶🏼 Childcare assistance;
👩🏻‍🍼 Extended maternity leave;
👨🏻‍🍼 Extended paternity leave;
💙 Life insurance;
📚 Adtail Academy – training for development of soft and hard skills;
📓 Partnership with Open English – up to 40% discount on courses;
🎓 Partnership with FECAP – 10% discount for undergraduate, graduate and MBA courses and 20% discount for Master’s programs;
✏️ Partnership with PUCRS – 10% discount for postgraduate courses and certifications;
📖 Partnership with FIA Business School – 10% to 30% discounts on MBA, postgraduate, undergraduate and extension courses (benefit extends to dependents);
💰 Profit and results sharing program;
🤝 Partnership with the CLUDE app (includes unlimited telemedicine consultations with general practitioners, psychologists and nutritionists, plus discounts on medications).