Marketing Technology Operations Specialist managing Adobe Experience Platform operations and ensuring data quality. Collaborating with team in India for marketing effectiveness.
Responsibilities
Leads Processing: Will be trained to assume full ownership of Divisional Leads Processing until an automated solution is in place.
Marketing Operations Management: Ensure technical performance of approximately 250 divisional marketing journeys in Adobe Experience Platform (AEP).
Monitoring and Reporting: Build requested monitoring tools for journey and audience delivery, validate segment counts, and create QC Operational Reports to ensure data integrity and operational efficiency.
Campaign Support: Track daily batch evaluation execution times and support the continued optimization of email and multi-channel campaigns.
Technical Assistance: Aid in the transition to an upgraded AEP environment and assist with platform technical issues, including data ingestion, journey builds, and segment builds.
Data Quality Control: Ensure the quality and accuracy of data ingestion processes and maintain data integrity across marketing operations.
Collaboration: Work closely with the team member from India and other customers to ensure alignment and effective task completion.
Requirements
Proven experience with Adobe Experience Platform (AEP) and related marketing technologies.
Strong technical skills in data ingestion, journey builds, and segment builds.
Excellent problem-solving abilities and attention to detail.
Ability to work independently and collaboratively in a fast-paced environment.
Strong communication skills for effectively collaborating with team members and collaborators.
10 years of experience with marketing technologies.
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