Senior Director overseeing marketing and merchandising for HP Store. Leading global marketing strategies to drive customer acquisition and brand visibility.
About the role
- Marketing Specialist at Industrial Application Software GmbH developing and executing comprehensive advertising campaigns. Collaborating with teams and overseeing online marketing strategies in a hybrid setting.
Responsibilities
- Collaborate with the Marketing Manager to develop and implement comprehensive advertising campaigns and strategies (online and offline)
- Plan and support promotional events and competitions
- Maintain cross-marketing partnerships with other companies
- Produce and publish social media content
- Optimize websites for search engines (SEO)
- Analyze web traffic data
- Conduct customer surveys to gain a better understanding of market segments
- Coordinate with organizational teams to develop and standardize the company’s digital assets
- Monitor the performance of digital assets and provide recommendations for improvement
- Research digital trends and marketing technology tools that align with digital marketing strategies and propose implementation plans
- Collaborate with internal stakeholders to align digital marketing strategies with overall marketing and corporate objectives
- Assist in formulating strategies to create a lasting digital connection with our global offices
- Oversee the organization’s online marketing strategy by planning and executing digital marketing campaigns
- Identify trends and insights
- Plan and manage the company’s ongoing social media presence (Facebook, Instagram, LinkedIn, etc.)
- Actively shape our tone of voice to deliver engaging brand and product messages to our target audiences
- Work with internal stakeholders to create storytelling opportunities and produce content about our brand, products, and technologies
- Take ownership of our PR strategy and liaise with external partners and agencies worldwide
- Prepare and coordinate executive participation in conferences and events, including speaker opportunities.
Requirements
- Excellent communication and interpersonal skills
- Solid knowledge of B2B technology, international trade, software, and ERP
- 5+ years of experience in PR or executive communications
- Experience writing for multiple digital formats – emails, articles, blog posts, social media updates, sales collateral, infographics, etc.
- 5+ years of experience in PR & Marketing
Benefits
- Personalized onboarding and training in our dynamic work environment and with our caniasERP software
- Opportunities for design and professional development in a globally active company
- Performance-based compensation
- Interesting projects and rapid assumption of responsibility
- Open communication and short decision-making paths characterize daily work
- A dedicated and cooperative team is looking forward to welcoming you
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
Marketing Associate focusing on visual storytelling and brand development for WithersRavenel. Collaborating on marketing initiatives, creating content, and representing the firm at events in a hybrid role.
Lifecycle Marketing Manager at Laundryheap transforming customer retention strategy through lifecycle messaging programmes. Driving repeat orders and managing a Customer Lifecycle Manager for execution across channels.
Marketing Co - op supporting social media campaign ideation and event support for Cultural Care Au Pair. Join a cultural exchange program aimed at making the world more welcoming.
Managing diverse projects and staff in a hybrid role at BlueCross BlueShield of South Carolina. Focusing on project commitments, communication, and stakeholder engagement.
Marketing Assistant supporting multi - channel marketing campaigns at OX Tools in London. Ideal for a creative, detail - oriented individual eager to learn and grow in marketing.
US Customer Marketing Senior Manager for Zoetis Diagnostics. Developing marketing strategies to drive customer acquisition and retention in the US market.
Director of Enterprise Marketing leading marketing initiatives for corporate audience segment at Elsevier. Developing go - to - market strategies to enhance brand awareness and drive engagement.
Activation Marketing Specialist implementing marketing strategies to drive brand awareness and customer engagement in healthcare. This role focuses on digital content and SCRM strategies within a hybrid setting.
Director of Regional Marketing for APJ at Thermo Fisher Scientific, shaping innovative marketing strategies and spearheading revenue growth initiatives across Asia Pacific and Japan.