Design Program Manager at Persona overseeing brand design projects end - to - end, ensuring timelines and quality are met while collaborating with internal and external teams.
About the role
- Experiential Marketing Manager driving revenue growth through strategic programs for global sales force. Collaborating cross-functionally to enhance engagement and showcase Gartner’s value to prospects.
Responsibilities
- Act as regional lead for program strategy and execution of core Experiential Marketing prospect engagement programs – virtual and in-person – which are designed to showcase the value of Gartner to highly qualified prospects.
- Work closely with regional Sales Operations and Sales leadership to enable the Sales organization to maximize their success with Experiential Marketing programs.
- Act as main point of contact for the salesforce within select regions (i.e., Europe).
- Ensure that requests for participation in marketing programs meet the qualification criteria and set clear expectations for these qualification requirements with all relevant stakeholders.
- Act as center of excellence (e.g., adapt program strategy to the region’s needs, lead Sales training, develop communications, support best practice execution, etc.).
- Work closely with other regional Experiential Marketing program leads to ensure consistent execution across regions and sharing of best practices globally.
- Partner with peers in Integrated and Digital Marketing teams to create a seamless experience in pre-event marketing campaigns and communications, onsite experiences (when in-person) and post-event communications.
- Execute programs for a portfolio of events/experiences throughout the year.
- Manage programs according to playbooks provided by global leads and act as the main point of contact for your region.
- Responsible for measurement and success of programs, including reporting, analysis, and interpretation of trends.
- Leverage the positive impact of the programs and continuously innovate to improve the prospect experience.
- Coordinate the needs of various stakeholders and ensure consistency and optimum utilization of Gartner resources (Analysts, budget, locations, etc.).
- Collaborate with key stakeholders including Sales leadership, Sales organization, Research & Advisory, Service Delivery, Conferences, and more, working cross-functionally to accomplish goals.
Requirements
- 5-8 years of business, project management, and/or marketing experience.
- Demonstrated business acumen, a track record of excellent performance meeting targets and objectives.
- Demonstrated experience partnering with, coaching, supporting, and enabling Sales organizations.
- Experience executing multiple highly complex and/or strategic programs and activities.
- Strong attention to detail, ability to work in a fast paced, changing environment and manage multiple projects simultaneously.
- Demonstrated ability to analyze complex issues and design appropriate solutions.
- Strong communication skills, including ability to tailor communication to audience to achieve desired results.
- Strong cross-functional collaboration acumen, working with multiple levels.
- Strong problem solving, strategic and critical thinking, analytical skills.
- Strong project management skills, event planning and organization skills.
- Limited travel required (10-15%)
Benefits
- Competitive salary
- Generous paid time off policy
- Charity match program
- Medical, Dental & Vision Plans
- Parental Leave
- Employee Assistance Program (EAP)
- 401K matching and more!
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