Marketing Automation Specialist driving communications and optimizing campaigns using Marketo at Smartsheet. Collaborating across various platforms for seamless execution of marketing operations.
About the role
- Marketing Operations Specialist optimizing CRM and lead management processes for a SaaS company. Collaborating with Sales and BI teams to enhance data quality and workflow efficiency.
Responsibilities
- Development and management of the CRM (Microsoft 365)
- Implementation of lead flows, scoring, and nurturing journeys
- Maintenance of Salesloft cadences and support for the Sales team with outbound sequences
- Use of external data sources to segment and enrich target accounts
- Analysis of relevant funnel KPIs in collaboration with the BI team
- Management of forms, event registrations, and newsletter sign-ups
- Efficient lead routing to Sales
- Questioning processes and making value-driven decisions.
Requirements
- Degree in Marketing Management, Business Administration with a focus on Marketing, or a comparable field
- Several years of marketing experience in a SaaS environment
- Proficient with CRM tools, ideally Microsoft Dynamics 365
- Solid knowledge of lead management processes and customer insights
- Experience with Salesloft, LinkedIn Sales Navigator, and external data sources
- Business-fluent German and English, both written and spoken.
Benefits
- Meal allowance
- Company pension scheme
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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