Hybrid Marketing Director

at frank green

• Job title: Marketing Director
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, London, United Kingdom

About the role

• Marketing Director at frank green leading marketing strategies and campaigns in the UK & Europe. Driving brand presence and consumer engagement through innovative campaigns and collaboration.

Responsibilities

• **Your Day to Day**
• **Strategy & Planning:**
• Working closely with internal stakeholders - develop a comprehensive Brand and Marketing Strategy with implementation plans for the United Kingdom and eventually Europe.
• **Creative:**
• Work with internal and external teams to ensure market specific creative assets are briefed and developed to align with the brand's local identity and premium standards.
• **Campaigns & Initiatives**
• Plan, develop and execute 360 brand campaigns across digital, retail and media channels - from large-scale launches to always-on activity.
• Plan, develop and execute events, activations and trade partner initiatives.
• Analyse performance of campaigns and provide actionable insights.
• **Market & Consumer Centricity:**
• Support customer insight and brand health tracking, helping to gather and interpret data to inform strategy and measure impact.
• Champion our brand values across every touch point, ensuring consistency and authenticity.
• **Cross-functional collaboration:**
• Work closely with local and global teams to ensure marketing activities support and are aligned with every channel, overall business objectives and the brand vision.
• **Performance:**
• Establish, track, and report on key performance metrics using data-driven analysis to inform decisions and continuously improve effectiveness.
• Develop, manage and optimize marketing budgets to ensure maximum return on investment.
• **Organisation & Team:**
• With key stakeholders develop a plan for the Marketing Organisation inline with business evolution.
• Recruit, lead, mentor, and develop a high-performing marketing team.
• **External Relations:**
• Build and maintain strong and objective relationships with our PR agencies, vendors, community and our networks.
• Lead media buying and negotiation across paid channels

Requirements

• **What You Need**
• Extensive senior experience in brand marketing, essentially from a luxury, premium or innovative product sector.
• Strong campaign development skills, from concept through to execution and measurement
• Confidence managing multiple projects and competing priorities.
• Strategic thinker with commercial acumen.
• Strong budget management skills.
• Strong creative instincts and an eye for design and storytelling.
• Data-driven and customer-first mindset, you love turning insights into action
• Excellent communication and stakeholder management skills
• A collaborative and proactive approach to teamwork
• Familiarity with digital and social media platforms, trends, and best practice
• Ideally experience in Trade Marketing for large high end and smaller specialist retailers

Benefits

• **The Perks**
• Hybrid working environment
• Generous team discount on all frank green products
• Opportunities to grow your career in a fast-moving, purpose-led brand
• Birthday leave, take the day off to celebrate you!
• Generous parental leave
• Health Insurance and Retirement Plan benefits