Marketing Director leading EMEA marketing initiatives for Horizontal Digital. Driving strategy and execution from Dubai, managing a team and focusing on growth across Europe and the Middle East.
Responsibilities
Develop and execute comprehensive EMEA marketing strategy aligned with business objectives
Drive lead generation strategies and execution across multiple channels and markets
Build marketing plans that directly translate to pipeline and revenue growth
Present marketing performance and strategic recommendations to executive leadership
Lead campaign development from concept through execution and optimization
Own marketing analytics, reporting, and performance measurement
Manage marketing technology stack and optimize for maximum efficiency
Create compelling content strategies that resonate with B2B audiences
Build, mentor, and manage a high-performing marketing team
Work closely with channel partners to develop co-marketing initiatives
Collaborate with sales teams to ensure seamless lead handoff and nurturing
Foster a culture of testing, learning, and continuous improvement
Identify and capitalize on market opportunities across EMEA
Develop market-specific strategies and messaging
Travel across EMEA markets to build relationships and understand local dynamics
Represent Horizontal Digital at industry events and conferences
Drive marketing innovation through emerging technologies and AI-powered solutions
Explore and implement AI tools for campaign optimization, personalization, and analytics
Requirements
7-10 years of B2B marketing experience with proven lead generation success
Deep understanding of the full marketing funnel from awareness to conversion
Experience with marketing automation, CRM systems, and analytics platforms
Strong background in digital marketing channels (PPC, SEO, social, email, content)
Exceptional analytical skills with ability to turn data into actionable insights
Experience building marketing strategies that drive measurable business results
Strong project management and organizational capabilities
Ability to balance long-term strategic thinking with short-term execution needs
Experience managing and developing marketing team members
Excellent communication and presentation skills
Collaborative approach to working with sales and channel partners
Comfortable presenting to C-level executives and external stakeholders
Forward-thinking mindset with interest in emerging marketing technologies
Experience or strong interest in leveraging AI for marketing optimization
Ability to test and implement new tools, platforms, and methodologies
Curiosity about data science applications in marketing
Track record of bringing innovative approaches to traditional marketing challenges
Wildly passionate about marketing - this isn't just a job, it's your craft
Self-starter who thrives in a fast-paced, results-driven environment
Comfortable with ambiguity and building processes from the ground up
Excited about travel opportunities across EMEA markets
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