Marketing Automation Product Manager overseeing Adobe Marketo practices and strategies for global marketing. Driving automation excellence while collaborating cross-functionally in a dynamic financial services environment.
Responsibilities
Drive innovation in marketing automation strategies
Own the Marketo Roadmap
Identify opportunities to optimize Marketo workflows
Collaborate with stakeholders to align marketing automation strategies
Partner with global analytics and digital marketing teams
Implement global best practices to execute email campaigns
Oversee governance and compliance with privacy regulations
Requirements
Minimum of a bachelor’s degree from an accredited institution
At least 10 years of experience working with Marketing Automation platforms
Multiple years specifically working in Marketo
Marketo Architect Master Certification is a plus
Deep understanding of Marketo's features, functionality, and best practices
Digital product management or Digital marketing experience
Strong proficiency in workflow mapping and process improvement
Experience in financial services and/or asset management
Experience with CRM systems like Microsoft Dynamics
Ability to manage projects, timelines, and resources effectively
Familiarity with other marketing technologies and tools.
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