Director of Field & Channel Marketing leading worldwide marketing initiatives for Blue Planet. Driving pipeline growth and strengthening customer engagement in telecommunications.
About the role
- Manager of Solution and Campaign Marketing leading integrated marketing campaigns for Healthcare and Pharmaceutical sectors. Collaborating with cross-functional teams to drive demand and brand awareness.
Responsibilities
- Lead the development and execution of integrated customer value marketing and campaigns for assigned business and product units.
- Drive awareness, engagement, and demand across Healthcare and Pharmaceutical industries.
- Manage internal and external resources to deliver high-impact marketing assets and experiences that support business objectives and elevate our brand presence.
- Collaborate with cross-functional teams to align marketing efforts with business objectives and customer expectations.
- Track and analyze lead generation performance across campaigns, identifying conversion bottlenecks and optimizing tactics.
Requirements
- Minimum of 8 years of experience in B2B marketing.
- Excellent written and verbal communication skills.
- Previous experience in solution and product marketing
- Proficiency in marketing automation tools and CRM software.
- Bachelor’s degree in Marketing, Business or a related field.
- MBA is a plus.
- Experience in vertical marketing or industry-specific campaign development.
- Familiarity with HVAC, energy, automation, or smart building technologies.
- Marketing experience in industrial, technology, building solutions, healthcare or pharmaceutical sectors.
Benefits
- Competitive salary
- Paid vacation/holidays/sick time
- Comprehensive benefits package including 401K, medical, dental, and vision care
- On the job/cross training opportunities
- Encouraging and collaborative team environment
- Dedication to safety through our Zero Harm policy
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