Responsible for planning and executing B2B marketing and growth strategies focused on demand generation. Collaborating with commercial teams to convert leads into business opportunities.
About the role
- Lead, Growth Strategy at Snap Inc, designing and scaling programs for medium-sized advertisers. Focus on acquisition and retention with performance optimization and cross-functional collaboration.
Responsibilities
- Build and execute BD- and partnership-led programs to drive acquisition of medium-sized advertisers, while also supporting retention and revenue growth for new accounts.
- Identify new growth opportunities using customer insights, product data, and market trends, and translate them into scalable acquisition and retention programs.
- Partner with BD, Marketing, Product and external partners to design and roll out global GTM plays (campaigns, partnerships, events, and in-product experiences) that accelerate customer acquisition and adoption.
- Develop and own program roadmaps and KPIs for both new advertiser acquisition and retentive growth, ensuring accountability and consistent performance tracking.
- Test, optimize, and scale programs through experimentation frameworks and a test-and-learn approach.
- Lead cross-functional collaboration with Data Science, Operations, Insights, and Marketing to analyze performance, refine programs, and maximize advertiser success.
- Communicate strategies, results, and recommendations clearly to executives and key stakeholders.
Requirements
- BS/BA degree or equivalent years of experience
- 8+ years in growth, business development, consulting, corporate strategy, or product/growth marketing
- Proven track record in driving customer acquisition and retention through growth, business development and partnership programs
- Experience designing and scaling programs across multiple geographies
- Strong analytical and data-driven decision-making skills
- Excellent communication and presentation abilities; able to distill complex strategies into clear narratives for executive and external audiences
- Strong cross-functional leadership with the ability to influence across Marketing, Product, Ops, and Sales
- Familiarity with the digital advertising industry and experience with SMB/medium-sized advertisers is a plus
- Comfort with ambiguity, ability to experiment, iterate, and adapt at pace.
Benefits
- paid parental leave
- comprehensive medical coverage
- emotional and mental health support programs
- compensation packages that let you share in Snap’s long-term success
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