(Inbound) Marketing Manager for knowis developing marketing tactics and optimizing channels for software solutions. Focusing on technical content to engage and convert target audience.
Responsibilities
Responsibility for developing and implementing marketing initiatives
Focus on transforming technical product information into high-quality content
Optimization of digital channels to generate demand
Close collaboration with product management
Continuous monitoring and optimization of conversion rates (CRO)
Management and coordination of external agencies and freelancers
Requirements
At least 4 years of experience in (Inbound) Marketing, ideally in a software company
Familiarity with the challenges faced by software architects and developers
Experience working with technical content that resonates with developers
Strong creativity and own ideas combined with a structured way of working
Experience in data analysis to optimize campaigns
Hands-on experience with marketing tools, particularly HubSpot
Fluent communication in German and English, both written and spoken
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