Head of Marketing overseeing marketing department at a leading European fintech. Driving strategic marketing initiatives and collaborating with sales and product teams.
Responsibilities
Develop and implement comprehensive marketing strategies
Overall responsibility for effective execution of marketing strategy comprising the following domains:
Product Marketing (build, review, maintain product collateral in line with our ICP)
Sales Enablement (build, review, maintain effective sales material including sales presentations, success stories etc. and support sales team with effective deal-based marketing activities and lead generation campaigns)
Digital Marketing (build, maintain and execute effective assets and content initiatives in Digital Marketing using all relevant channels and formats)
Brand Design (create and update design assets that help build brand equity, as well as support day-to-day marketing activities; oversee brand positioning and messaging across all channels)
Corporate Communication (develop and execute engaging communication strategies for all internal and external stake holders)
Event Support (plan, manage and oversee execution of all internal and external events like conferences, customer advisory meetings, events with prospects, etc.)
Investor Marketing (support CFO and CEO with creation of assets and activities like AGM, Annual Report, Investors reports etc.)
Employer Branding
Build, lead and mentor the marketing team
Manage marketing budgets and allocate resources effectively
Analyze market trends and competitor activity
Measure and report on campaign performance and ROI
Manage relationships with external agencies and vendors
Ensure consistency in brand voice and visual identity
Identify new market opportunities and growth areas
Represent the marketing function in executive meetings
Requirements
Bachelor’s degree in Marketing, Business, or related field
Proven track record of successful marketing campaigns
Strong understanding of digital marketing and analytics
Strong understanding and experience in B2B, Saas/ Tech marketing environments
Strong experience in B2B Product Marketing
Excellent leadership and team management skills
Exceptional communication and presentation abilities
Experience with CRM and marketing automation tools
Strategic thinker with strong analytical skills
Ability to manage multiple projects and deadlines
Creative mindset with attention to detail
Knowledge of branding, content, performance and demand generation
Benefits
Competitive compensation packages
Meal allowance
Private Health and Life Insurance
Private Pension Scheme
Participation in impactful international projects
Continuous opportunities for professional and personal development
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