Programs Associate driving partner growth initiatives at Skroutz. Collaborating across teams to design and execute strategies for marketplace success.
About the role
- Head of Growth & Marketing leading strategy and communication for Shake Again. Responsible for brand positioning and demand generation initiatives in the B2B sector.
Responsibilities
- Liderar la estrategia integral de marketing y comunicación de la compañía
- Implementar el nuevo propósito y valores de marca en todas las plataformas y mensajes
- Diseñar y ejecutar el plan de comunicación digital y redes sociales para la empresa y sus líderes
- Desarrollar una narrativa atractiva que posicione a Shake Again como referente en innovación, estrategia y tecnología
- Impulsar la generación de leads B2B junto al equipo comercial (Inbound, Paid Media, SEO/SEM, automatización, etc.)
- Diseñar el plan de captación y nurturing
- Integrar las acciones de marketing y ventas dentro del CRM (HubSpot), asegurando trazabilidad y seguimiento del funnel
- Coordinar proveedores, agencias y partners estratégicos
- Medir y optimizar resultados (awareness, engagement, tráfico, leads, conversiones)
- Generar reportes de performance del funnel (MQL → SQL → Win Rate) y propuestas de mejora continua
Requirements
- Experiencia mínima de 5 años en roles de marketing estratégico o digital, preferentemente en entornos B2B o agencias
- Conocimiento sólido en branding, comunicación digital y generación de demanda
- Capacidad para conectar propósito, cultura y negocio
- Mentalidad creativa, analítica y orientada a resultados
- Excelente redacción, storytelling y habilidades de comunicación
- Manejo de herramientas de marketing digital (HubSpot, Meta/LinkedIn Ads, etc.)
- Inglés intermedio/avanzado
Benefits
- Oportunidades reales de desarrollo profesional
- Autonomía para crear, proponer y liderar nuevas ideas
- Trabajar junto a un equipo apasionado por la creatividad, la innovación y el impacto
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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