Customer Marketing & Storytelling Lead capturing and amplifying customer stories for AirOps. Building advocacy programs to turn customers into champions.
Responsibilities
Lead interviews and craft short-form videos, testimonials, and case studies.
Build a repeatable storytelling pipeline tied to launches and GTM plays.
Partner with Demand Gen to amplify stories across channels.
Own the Customer Advisory Board: recruiting, engagement, quarterly sessions.
Keep top customers engaged year-round, not just during events.
Turn CAB insights into fuel for launches, content, and GTM strategy.
Identify and activate advocates in our content engineer community.
Design programs that drive launch participation and organic amplification.
Collaborate with Events to create high-impact IRL touchpoints.
Operate hands-on in early phases, then scale with playbooks and vendors.
Track engagement and content pipeline with operational rigor.
3 customer stories + 5 quotes per Tier 1 launch.
Increased community activation and word-of-mouth volume.
CAB becomes a consistent advocacy and feedback channel.
Requirements
5+ years of experience in customer marketing, brand storytelling, or advocacy roles, ideally in B2B SaaS or a high-growth environment.
Proven ability to develop and produce compelling content — particularly short-form video, testimonials, and written stories.
Strong track record of building or scaling customer advocacy programs (CABs, community engagement, ambassador programs, or similar).
Deep experience working cross-functionally with product, marketing, sales, and community teams.
Exceptional communication and storytelling skills — both written and on camera.
Resourceful and scrappy operator who can build the program from the ground up before scaling with additional resources.
Passion for making customers the hero and using storytelling to drive real business outcomes.
Benefits
Equity in a fast-growing startup
Competitive benefits package tailored to your location
Flexible time off policy
Generous parental leave
A fun-loving and (just a bit) nerdy team that loves to move fast!
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