Director of Creative Strategy & AI Innovation at Adobe leading integrated creative initiatives. Overseeing brand platforms and aligning with AI vision for audience engagement.
About the role
- Head of Creative at Right Formula leading global sports marketing campaigns. Inspiring teams and shaping innovative creative strategies across diverse markets.
Responsibilities
- Define & Lead the Creative Vision: Establish and articulate Right Formula’s creative direction across all global accounts, ensuring consistency, quality, and innovation.
- Team Leadership: Inspire, mentor, and manage multi-disciplinary creative teams across the UK, USA, and global markets.
- Pitch Leadership: Act as the creative lead in new business pitches, producing standout concepts (integrated, experiential, content) and storytelling that win major clients.
- Campaign Oversight: Oversee the creative process from ideation to delivery — across brand, content, digital, live experience, and social.
- Client Partnership: Collaborate directly with clients to understand their objectives and translate them into compelling creative strategies. In some cases, proactively and out of scope.
- Creative Excellence: Ensure all creative output meets world-class standards in design, storytelling, and effectiveness.
- Innovation & Insights: Stay at the forefront of emerging technologies, trends, and audience behaviours, integrating data and insights into creative strategy.
- Operational Ownership: Manage the creative department’s budget, resources, and recruitment, ensuring efficiency and profitability.
- Performance Reporting: Track creative performance, evaluate impact, and present results and opportunities to senior leadership and clients.
- Culture & Development: Foster a creative culture built on collaboration, curiosity, and excellence; champion diversity of thought and professional development.
Requirements
- A proven Head of Creative or Creative Director ready to step up, with experience leading global campaigns within an international agency environment.
- Experience within sports marking. Ideally Formula 1 and motorsport.
- Deep understanding and experience in brand storytelling, integrated marketing, experiential and content strategy.
- Strong commercial acumen with a record of winning major pitches and delivering measurable impact.
- Confident presenting to C-suite clients and internal stakeholders alike.
- Inspirational leadership style — able to mentor, motivate, and unite diverse creative teams.
- Naturally innovative, strategic, and fluent in translating data and insights into powerful creative ideas.
- Adept in all facets of production, design, digital, and social media storytelling.
Benefits
- Hybrid working (3 days in the office per week).
- Private health insurance.
- Contributory pension scheme.
- Annual discretionary bonus scheme.
- Enhanced maternity leave.
- Individual training budget.
- Cycle to work scheme.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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