GTM Program Manager overseeing product launches and cross-functional alignment in a dynamic marketing team. Driving growth through strategic initiatives and executing integrated programs.
Responsibilities
GTM planning: turn strategic goals for launches, campaigns, or new markets into clear, actionable plans with timelines, owners, and deliverables
Cross-functional alignment: connect Product, Marketing, Sales, CS, Legal, Finance, and Creative teams around shared goals and milestones
Campaign management: manage end-to-end execution of integrated programs, ensuring every workstream stays on track and every deliverable ladders up to the overall strategy
Process design: build and refine frameworks for how Hiya goes to market, from workbacks and approvals to lessons learned
Continuous improvement: host retrospectives, gather feedback, and identify opportunities to improve efficiency, collaboration, and impact across launches
Stakeholder communication: drive visibility and accountability with clear updates, timelines, and documentation that make it easy for teams to stay aligned
Risk management: proactively identify blockers, dependencies, or scope changes and help teams adjust quickly without losing momentum
Tools and tracking: use Asana and other project tools to organize work, document decisions, and make progress transparent to everyone involved
Requirements
4-6 years of experience in program management, campaign management, or integrated marketing within a SaaS or tech environment
Strong understanding of GTM processes: from early planning and alignment through launch and post-launch analysis
Equal parts strategist and doer: comfortable driving meetings, building docs, and following through on the details that make complex programs run smoothly
Highly organized and proactive: able to bring structure to ambiguity and create calm in fast-moving environments
Collaborative and trusted: builds strong relationships across teams and levels, earning buy-in through clarity and communication
Confident facilitator: knows when to push for alignment, when to move forward, and when “good enough” is the right call
Curious and improvement-minded: always looking for ways to make GTM planning more efficient and repeatable
Fluent in project management tools: experienced with Asana or similar platforms for organizing work and maintaining visibility.
Benefits
Equity compensation
401K program with 3% match through Fidelity Investments
Self managed vacation plan
15 Paid holidays including Recharge Days
100% covered medical, dental, and vision for the employee and 50% coverage for dependents
Flexible spending, health savings accounts and Pretax dependent day care savings plan
Paid parental leave
Voluntary Life and AD&D, and Accident insurance options
Employer-paid life insurance
Employer-paid long-term disability coverage (in qualifying states)
Donation Matching for a charity of your choice (up to $1,000/ year)
$1,000/year reimbursement in Professional Development funds
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