Product Marketing Manager at Rakuten focusing on B2B marketing strategy and campaigns. Driving customer adoption and engagement through innovative marketing efforts across all stages of the customer journey.
About the role
- GTM Lead for DoD developing relationships with government mission partners and owning sales processes. Drive solutions in defense acquisition through data and AI tools.
Responsibilities
- Build relationships with government stakeholders across the acquisition & innovation community and develop a deep understanding of their problems.
- Work with government partners to scope pilots + contracts, and navigate complex organizational, contracting and budget pathways to implement.
- Conduct research to identify potential customers, market opportunities, and trends.
- Generate top-of-funnel activity, determine how to reach key stakeholders, and manage opportunities end-to-end.
- Regularly attend industry events, including travel to key conferences.
- Track and respond to opportunities, including developing proposals and collateral.
- Develop teaming, partnership strategies, and channel relationships.
- Identify & drive opportunities to expand existing customer relationships.
- Work closely with engineering and product teams to inform our roadmap and execute development in line with opportunities.
Requirements
- 4+ years of either defense acquisition or government sales experience
- Excellent communication skills, and a relationship-building style rooted in authenticity
- Detailed knowledge of the defense acquisition process
- Ability to manage complex sales cycles with multiple stakeholders and layers required to close
- Demonstrated results exceeding revenue targets (or comparable objectives if no prior sales experience)
- Detail-oriented, with the ability to manage a sales pipeline and reporting
- Ability to work in a fast-paced, demanding environment with high autonomy & accountability
Benefits
- Flexible schedule - We all have other things going on in our lives. Doctor visits, kids’ activities, dog walks - take care of it whenever you have to. And work from home when you need to.
- Competitive compensation + Sizeable equity - We’re building something with massive upside potential, and you’ll have ownership in that. This is ours.
- Flexible vacation time - Use what you want, as long as you’re taking care of what needs to get done.
- Full health, dental, and vision insurance.
- And more…
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