Marketing Manager responsible for product marketing and growth strategies at an AI healthcare startup. Focused on improving health equity in cancer care and expanding access to clinical trials.
About the role
- Growth Marketing Manager driving marketing strategies for Yodeck's mid-market and enterprise customer segments. Collaborating with cross-functional teams to enhance customer acquisition and retention efforts.
Responsibilities
- Align with Yodeck’s Marketing Strategy and identify underserved opportunities to build effective growth-marketing programs
- Own and evolve the ICP for your segment, ensuring we’re targeting the right personas with the right messages at the right time
- Collaborate with Product Marketing and Sales to surface field insights and influence messaging, value props, and storytelling
- Plan and run demand-generation programs: ABM, demo campaigns, webinars, upsell and cross sell promos
- Own the direct marketing calendar: product launches, seasonal promotions, industry initiatives
- For product releases, plan and launch in/outbound GTM campaigns with Customer Acquisition and Customer Success teams
- Own middle and bottom-of-funnel metrics for managed growth: SQL-to-Close, Demo Conversion, MRR (New & Expansion), Churn Reduction
- Optimize nurture, upsell, and churn prevention flows via HubSpot and CRM tools in collaboration with Lifecycle Marketing
- Align with SDRs and Sales to target high-ARPA accounts and accelerate pipeline progression to maximize CLTV
- Work with Customer Experience to optimize the full lifecycle: lead → engagement → subscription → expansion → advocacy
- Partner with Customer Acquisition on paid media campaigns and continuously optimize campaign assets using real-time data
- Work with Lifecycle and RevOps to improve segmentation, lead scoring, and marketing automation
- Coordinate with BI and RevOps to ensure accurate tracking and reporting on revenue attribution, campaign ROI, and funnel efficiency
- Align with the CRO team to execute A/B tests across email, landing pages, retargeting, and promotions to improve conversion rates
- Be on top of reporting for direct campaign contribution to pipeline and revenue across both new and existing accounts
Requirements
- 7–10+ years in B2B SaaS marketing with hands-on experience in demand generation and campaign execution
- Experience owning or significantly contributing to GTM campaigns, in close collaboration with PMM or Product teams
- Proven track record running multi-channel campaigns across email, paid media (LinkedIn, Google), webinars, and ABM platforms
- Strong grasp of full-funnel growth marketing: acquisition, onboarding, upsell/cross-sell, lifecycle retention
- Proficient in CRM and marketing automation platforms (HubSpot or Salesforce Marketing Cloud preferred)
- Data-driven and ROI-focused: experienced with funnel metrics, attribution, testing frameworks, and reporting dashboards
- Bonus: Experience in hybrid PLG + SLG environments, where marketing accelerates product-qualified leads (PQLs) into sales-assisted conversions and supports expansion within existing accounts.
Benefits
- Competitive salary
- Company-wide bonus scheme and a great Stock Option plan
- Amazing workplace, certified as Great Place to Work
- Hybrid Work From Home policy
- Office gym, nutritionist, and meal vouchers
- Individual training budget for professional development
- Private medical insurance plan
- Fun and collaborative start-up environment (with amazing offices!)
- Flexible working arrangements
- Commuting Expenses
- Equal opportunity and workplace diversity
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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