Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Senior Brand Manager responsible for growing craft whiskey brands globally at Campari Group. Leading strategic initiatives and product development to expand the brand's market presence.
Responsibilities
- Proactively contributes to the strategizing, activation and expansion of the Craft Whiskey portfolio globally.
- Collaborates across global markets and at all levels in the organization.
- Leads the strategic thinking and implementation of the Craft Whiskey portfolio, managing all stages of the brand positioning process.
- Develops marketing toolkits/strategic decks to guide local markets.
- Leads the NPD process for the American Whiskey portfolio in collaboration with counterpart.
- Assesses opportunities and localization efforts for new products and drives internal innovation processes.
Requirements
- >10 years cumulative of Business Management, ideally within the Beverage and/or premium FMCG industries, with demonstrated career progression and leadership.
- Strong preference for a candidate with experience in premium Whisk(e)y
- Preference for a candidate with global experience.
- Experience in delivering NPD outputs through strong cross-functional teamwork with Supply, Finance and Lead markets.
- Undergraduate Degree with emphasis in Marketing.
- Master’s Degree is a plus.
Benefits
- generous employee benefits package
- discretionary bonus
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