Application Support Analyst optimizing scheduling templates for improved patient access at Ohio State University Physicians. Collaborating with teams to enhance operational efficiency in healthcare.
About the role
- Marketing Data Analyst managing global marketing campaign reporting and performance analysis across various channels. Collaborating with teams to optimize marketing impact and insights.
Responsibilities
- Multi-Channel Data Analysis & Reporting
- Source, validate, and consolidate data across SEO, paid search/display, social, YouTube, email/automation (Marketo), and other digital platforms.
- Build and maintain dashboards in Power BI, Looker Studio, Adobe Analytics, and Salesforce that show both channel performance and business impact.
- Establish global marketing KPIs and diagnostic metrics, ensuring consistency and adoption across teams.
- Deliver campaign and funnel performance reports that connect marketing activity to MQLs, opportunities, and revenue.
- Develop attribution approaches and ROI models by channel and campaign.
- Customer Journey & Business Impact
- Map and measure marketing’s influence across the full customer journey, including lead generation, business development, and sales conversion.
- Partner with sales and business development to connect Salesforce pipeline data with marketing activities.
- Lead regular review meetings with channel and campaign owners to optimize ongoing programs.
- Provide forward-looking insights to inform strategic planning, forecasting, and budget allocation.
- Tools, Technology & Enablement
- Research and recommend new measurement platforms, analytics tools, and methodologies.
- Ensure reporting accuracy and troubleshoot technical issues with dashboard technologies.
- Maintain expertise in marketing data sources including Google Analytics, Adobe Analytics, Marketo, Salesforce, Snowflake, Google Search Console, HotJar, social platforms, tag management systems, and virtual event platforms.
- Leverage AI and automation to accelerate data analysis, anomaly detection, and predictive insights.
- Market Research & Competitive Intelligence
- Conduct benchmarking and competitive intelligence to contextualize performance.
- Provide insights into industry trends, channel performance standards, and competitor activity.
Requirements
- Bachelor’s degree in Marketing Analytics, Business, Data Science, or related field.
- 3–5 years of hands-on experience in digital marketing analytics (B2B preferred).
- Strong proficiency with Power BI, Google Looker Studio, Google Analytics, Adobe Analytics, and Salesforce.
- Experience with Marketo reporting and marketing automation measurement.
- Deep Excel expertise (PivotTables, VLOOKUP/HLOOKUP, INDEX/MATCH, advanced formulas).
- PowerPoint proficiency, with ability to build compelling visualizations and presentations.
- Strong knowledge of attribution modeling, funnel metrics, and ROI analysis.
- Ability to work independently and proactively, while collaborating across a global, cross-functional team.
- Preferred Knowledge of supply chain, logistics, or warehouse automation industry.
- Experience with ABM platforms (Demandbase, 6sense, Terminus).
- SQL or other query languages for advanced analysis.
- Familiarity with A/B testing, conversion optimization, and campaign experimentation.
- Knowledge of data governance and privacy regulations (GDPR, CCPA).
- Prior experience supporting global or multi-region marketing operations.
Benefits
- Career Development
- Competitive Compensation and Benefits
- Pay Transparency
- Global Opportunities
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