Global Marketing Analytics Manager leveraging data analytics to drive marketing decisions at Sonos. Collaborating with cross-functional teams to optimize marketing strategies and campaign performance.
Responsibilities
Serve as the global subject matter expert for marketing analytics, providing a unified and comprehensive view of our brand and campaign performance across all channels and regions.
Analyze a multitude of marketing inputs and outputs to generate deep, actionable insights, translating complex findings into clear, concise, and compelling recommendations for marketing leadership and cross-functional partners.
Oversee the development and implementation of robust measurement frameworks to evaluate the ROI of marketing campaigns and initiatives, utilizing econometrics models, incrementality solutions, and modern attribution.
Lead efforts to democratize marketing data by creating and maintaining integrated dashboards and data visualizations that provide self-service access to key insights across the organization.
Define and champion the strategic roadmap for our marketing analytics technology stack, ensuring the integrity and accessibility of data for a holistic view of customer journeys and campaign performance.
Develop and manage the marketing analytics testing agenda to inform strategic decisions and optimize global campaign performance.
Manage and partner with agency resources, providing clear direction and oversight to ensure deliverables are high-quality and aligned with business objectives.
Collaborate with engineering, data science, and finance teams to ensure data pipelines and tools are robust, scalable, and meet the evolving needs of the marketing organization.
Serve as a key strategic partner to marketing leaders and regional teams, advising on data-driven approaches to optimize marketing spend and resource allocation.
Requirements
5-7+ years of experience in a hands-on, dedicated marketing analytics or a similar data-focused role.
Demonstrated expertise in marketing measurement, including attribution modeling, econometrics (MMM), and campaign performance analysis.
Strong proficiency in leveraging analytical tools and platforms (e.g., SQL, Python/R, BI tools like Tableau/Looker) to extract and analyze data.
Exceptional analytical and problem-solving skills, with the ability to translate complex data into clear, actionable insights and strategic recommendations.
Superior communication and presentation skills, capable of influencing and collaborating effectively with stakeholders at all levels.
Bachelor's degree or equivalent practical experience in Marketing, Business, Statistics, or a related field.
Benefits
Medical, Dental, and Vision Insurance
A 401(k) plan with company matching and immediate vesting
An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required
80 hours of sick time upon hire, refreshed annually
Up to 12 paid holidays per calendar year
Sonos offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition
Company-paid Disability, Life, and AD&D Insurance
Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
Mental health benefits to support your holistic well-being
A generous employee discount program & Sonos Radio HD - on us!
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